# Gold-Leaf Car Roofs Alchemist Treatments by Jacques Blanc By Marissa Brassfield | Published 2008-08-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/midas-alchemist-gold-car-roof References: [bornrich.org](http://www.bornrich.org/entry/the-modern-alchemist-giving-your-saloon-the-midas-touch/) & [goldenrooftop](http://www.goldenrooftop.com/) Jacques Blanc is a modern-day King Midas, a man whose London-based company Alchemist is known by opulent trendsetters worldwide as the path to true luxury. Alchemist specializes in covering cars and their rooftops in [pure 24-carat gold leaf](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush). True trendsetters go one step further and either have [precious gemstones inlaid](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom) into the gold or select a precious film of palladium or platinum to protect it. Each car takes about a week to get the completed Midas touch. First, the surface is polished and gets a special base. Next, the gold leaf is applied, followed closely by an invisible shield. An Alchemist gold roof is scratch-proof and cannot be picked off. Since gold is impervious to heat, air, moisture and oxygen, it's an ideal precious metal for a [luxury car's roof](https://www.trendhunter.com/trends/bentley). Alchemist roofs are signed, numbered and come with a guarantee and certificate of authenticity. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 56% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Car Customization:** Disruptive innovation opportunity: Develop new methods and materials for customizing luxury cars, such as gold leaf and precious gemstones, to cater to the growing demand for personalized luxury experiences. - **Sustainable Luxury Materials:** Disruptive innovation opportunity: Explore eco-friendly alternatives to gold leaf, like sustainable materials and coatings, to create luxurious car roofs that align with consumers' increasing focus on sustainability. - **Authenticity and Certification:** Disruptive innovation opportunity: Build a blockchain-based authentication system to ensure the traceability and authenticity of luxury car customization, providing customers with verifiable certificates of authenticity. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Collaborate with luxury car manufacturers to integrate customizable gold leaf and gemstone options for car roofs, creating unique selling points and enhancing brand exclusivity. - **Jewelry:** Disruptive innovation opportunity: Partner with jewelry brands to develop innovative techniques for inlaying precious gemstones into gold leaf, offering new luxury customization options for car owners. - **Coatings and Surface Treatments:** Disruptive innovation opportunity: Research and develop advanced scratch-proof coatings and protective films that can be applied to various surfaces, expanding the possibilities for luxury car customization. ## Related on Trend Hunter - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Exclusive Luxury Jeweled Eggs](https://www.trendhunter.com/trends/exclusive-luxury-jeweled-eggs.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Gold-Finished Electric SUVs](https://www.trendhunter.com/trends/manhart.md)