# Pension-Like Insurance Providers Micruity Leverages Technology to Optimize Retirement Savings By Grace Mahas | Published 2019-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/micruity References: [insurtechnorth](https://insurtechnorth.com/2019/05/10/5-startups-to-watch-insurtech-north-2019-wolf-pack-competitors/) & [micruity](https://www.micruity.com/) Micruity, a new insurance provider recognized as being one of five 'Startups to Watch' by InsurTech North, set itself apart with cutting-edge technology that enhances [retirement planning](https://www.trendhunter.com/trends/smart-invest-returns) to create robust products. The company leverages multiple life insurers and asset managers to provider pension-like products without funding obligations. Moreover, thanks to its [automation](https://www.trendhunter.com/trends/pandora-ai), there are no administrative hassles making the process user-friendly and efficient. Micruity targets registered [defined contribution plans](https://www.trendhunter.com/trends/healthcare-benefit-plan) in Canada and 401 (K0 retirement savings plans in the United States and was born from a need to mitigate the investment risk for employees who do not actively manage their retirement savings. “When somebody is enrolled in a plan and doesn’t make a selection, we want to be that default option. Ideally, a fund that de-risks you as you approach retirement so that you are not sitting on 100% equities and the market crashes when you are 64 years old,” says Trevor Gary, founder and CEO of Micruity. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Retirement Planning:** Micruity's use of cutting-edge technology enhances retirement planning to create robust products. - **Pension-like Insurance Products:** Micruity offers pension-like products without funding obligations by leveraging multiple life insurers and asset managers. - **User-friendly Automation:** Micruity's automation eliminates administrative hassles, making the retirement planning process user-friendly and efficient. ### Sectors Adopting This - **Insurtech:** Micruity's disruptive innovation in retirement planning aligns with the growing trends in the InsurTech industry. - **Financial Services:** Micruity's pension-like insurance products present disruptive opportunities within the financial services industry. - **Retirement Planning:** Micruity's technology-driven approach to retirement planning represents a disruptive innovation within the retirement planning industry. ## Related on Trend Hunter - [Retirement Finance Apps](https://www.trendhunter.com/trends/pride-framework.md) - [Pension Product Expansions](https://www.trendhunter.com/trends/intersolve.md) - [Retirement Savings Accounts](https://www.trendhunter.com/trends/retirement-savings-account.md) - [Corporate Insurance Products](https://www.trendhunter.com/trends/markel.md) - [Innovative Group Benefits Platforms](https://www.trendhunter.com/trends/group-benefits-platform.md) - [Workplace Financial Wellness Tools](https://www.trendhunter.com/trends/workplace-financial-wellness-tool.md) - [Personalized Employee Benefits Platforms](https://www.trendhunter.com/trends/beyond-beta.md) - [Profitable Insurtech IPO Platforms](https://www.trendhunter.com/trends/ethos-technologies.md) - [Employee Benefit-Integrated Pet Insurances](https://www.trendhunter.com/trends/onepack-plans.md)