# Keto-Friendly Baking Cups Birch Benders' Microwavable Snack Cups are Gluten-Free & Low-Carb By Laura McQuarrie | Published 2020-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/microwavable-snack-cups References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/15240-keto-friendly-microwavable-snack-cups-debut-from-birch-benders) & [birchbenders](https://birchbenders.com/collections/cups) Known for its keto-friendly pancake and waffle mixes and syrups, Birch Benders is introducing [microwavable snack cups](https://www.trendhunter.com/trends/beloved-foods) that are also perfect for those interested in the benefits of the ketogenic diet. The single-serve keto-friendly cups offer quick and easy ways to prepare everything from [flavored pancakes and muffins](https://www.trendhunter.com/trends/muffits) to sweet treats like cakes, brownies and cookies. All of the cups come in somewhere between three to six net carbs and boast gluten-free formulas that are made with almond flour, tigernut flour and coconut flour, and naturally sweetened with erythritol and stevia. While the low-carb snack cups are helpful for supporting those following the keto diet's low-carb, high-fat protocol, [Birch Benders'](https://www.trendhunter.com/trends/birch-benders-cookies) founder and CEO Matt LaCasse notes "we’ve found that our low-carb, low-sugar, clean keto products aren’t just for those following the keto diet — they’re loved by all consumers looking to maintain a balanced lifestyle." Image Credit: Birch Benders ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Microwavable Snack Cups:** The introduction of microwavable snack cups provides a convenient and quick way to prepare keto-friendly treats, disrupting traditional baking methods. - **Gluten-free Formulas:** The use of gluten-free formulas in the keto-friendly baking cups taps into the growing demand for gluten-free products, creating an opportunity for innovation in the gluten-free food market. - **Naturally Sweetened:** The use of natural sweeteners like erythritol and stevia in the baking cups caters to the rising consumer preference for low-sugar and clean-label sweeteners, presenting a disruptive innovation opportunity in the sugar substitutes industry. ### Where This Applies - **Keto Food Products:** The keto-friendly baking cups are part of the larger keto food products industry, which is experiencing significant growth as more consumers adopt the ketogenic diet. - **Baking Mixes:** The introduction of microwavable snack cups could disrupt the traditional baking mixes industry by offering a quick and convenient alternative. - **Gluten-free Food:** The use of gluten-free formulas in the baking cups taps into the booming gluten-free food market, creating opportunities for innovation and growth within the industry. ## Related on Trend Hunter - [Ready-to-Eat Lifestyle-Conscious Cookies](https://www.trendhunter.com/trends/birch-benders-cookies.md) - [Chocolaty Keto Muffins](https://www.trendhunter.com/trends/veggies-made-great.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/new-keto-mixes.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/scottys-everyday.md) - [Keto-Friendly Pudding Cups](https://www.trendhunter.com/trends/keto-friendly-pudding.md) - [Keto-Friendly Treats](https://www.trendhunter.com/trends/ncks.md) - [Flaky Free-From Biscuit Mixes](https://www.trendhunter.com/trends/biscuit-mix.md) - [Keto-Friendly Chocolate Foods](https://www.trendhunter.com/trends/keto-friendly-chocolate-foods.md)