# Minimally Processed Frozen Dinners The SO RIGHT Microwavable Meals are Made with Healthful Foods By Michael Hemsworth | Published 2017-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/microwavable-meals References: [trndmonitor](https://trndmonitor.com/food-news-introducing-so-right-frozen-entrees-real-ingredients-and-full-flavor-at-an-unexpected-price/) & [bellisiofoods](http://www.bellisiofoods.com/) Frozen dinners have a reputation for being an unhealthy alternative to a freshly prepared meal, but this is something the SO RIGHT Microwavable Meals look to change. Made with [100% natural white meat chicken](https://www.trendhunter.com/trends/true-story-foods) that has been minimally processed, the meals come in a total of 12 flavor options to satisfy consumers looking for a fast meal that's nutritionally complete. Convenience is more important than ever when it comes to food for busy consumers, which has reinvigorated interest in the frozen food aisle at the grocery store. Brands are responding with new options like the SO RIGHT Microwavable Meals that are crafted without high fructose corn syrup, artificial flavors, preservatives and trans fats. The meals each contain [11 grams of protein or more](https://www.trendhunter.com/trends/better-bowls), while keeping a caloric content of 300 or less. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimally Processed Frozen Dinners:** Opportunity for brands to develop frozen meal options that prioritize minimal processing and natural ingredients for health-conscious consumers. - **Convenience-driven Food Options:** There is a growing demand for convenient food options that cater to busy consumers, creating opportunities for the development of innovative and nutritious ready-to-eat meals. - **Healthful Frozen Food:** Consumers seeking frozen foods that are healthy and nutritionally complete opens up opportunities for brands to create products without artificial ingredients and high caloric content. ### Where This Applies - **Frozen Food Industry:** The frozen food industry can capitalize on the demand for minimally processed and nutritionally wholesome frozen meal options. - **Grocery Retail Industry:** Grocery retailers can expand their offerings by stocking a variety of convenient and healthful frozen meal options to cater to busy consumers. - **Food Manufacturing Industry:** There is an opportunity for food manufacturers to develop innovative frozen meal solutions that prioritize natural ingredients and meet the nutritional needs of time-constrained consumers. ## Related on Trend Hunter - [International Cuisine Frozen Meals](https://www.trendhunter.com/trends/saffron-road-frozen-meals.md) - [Clean-Ingredient Ready Meals](https://www.trendhunter.com/trends/proper-good-soups.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Authentic Flash-Frozen Rice Dishes](https://www.trendhunter.com/trends/simply-so-rice.md) - [Free-From Frozen Bowl Meals](https://www.trendhunter.com/trends/bettr-bowl.md) - [Family-Friendly Frozen Meals](https://www.trendhunter.com/trends/familysize-frozen-meals.md) - [Nutritionally Balanced Frozen Meals](https://www.trendhunter.com/trends/golo-foods.md) - [Better-For-You Frozen Entrées](https://www.trendhunter.com/trends/better-for-you-frozen-entrees.md) - [Minimally Processed Frozen Meals](https://www.trendhunter.com/trends/cilantro-chicken-baja-lifebowl.md)