# Dreamy Dog Tech Ads Microsort's Find Your Joy Ad Stars a Family Pet Named Rufus By Ell Smith | Published 2020-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/microsorts-find-your-joy References: [adweek](https://www.adweek.com/tv-video/in-microsofts-heartwarming-holiday-ad-a-dog-finally-gets-to-enjoy-halo-minecraft-and-more/) & [minecraft.net](https://www.minecraft.net/en-us/marketplace/dogtopia) Microsort's Find Your Joy ad uses an [adorable dog](https://www.trendhunter.com/trends/inflatable-dogs) to demonstrate the powerful connection and joy that can come from technology. In the 90-second ad, a family pet named Rufus is bored at home, trying to get the attention of his technology-locked owners. He watches them on [Zoom calls](https://www.trendhunter.com/trends/monday-platform), and playing video games, prompting a dream sequence in which he goes into a virtual 'Dogtopia.' Accompanied by the neighbor's dog, Rufus rolls around on the hills seen in a windows start-up screen, flies a plane, and becomes a Minecraft character. What's most exciting, is that all the elements seen in Dogtopia will become available to [Minecraft players](https://www.trendhunter.com/trends/playtime-campaign) for the month. This includes bone-shaped pools, and bacon roller coasters. Image Credit: Microsoft ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Tech Pet Companions:** The use of adorable pets in tech ads enhances the emotional connection between consumers and technology. - **Virtual Reality Dreamscapes:** Incorporating imaginative dream sequences into product advertising can create immersive experiences for consumers. - **Gaming Collaborations:** Partnering with popular video games to release limited-edition items can boost brand awareness and sales. ### Who This Affects Most - **Technology:** Incorporating pets or dream sequences into tech ads can help industry players stand out and connect with consumers on a deeper level. - **Entertainment:** Collaborations with popular video games can generate buzz and increase revenue for the entertainment industry. - **Advertising:** Creating immersive experiences through imaginative ads can set marketing agencies and professionals apart from the competition. ## Related on Trend Hunter - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Cartoon-Inspired Dog Consoles](https://www.trendhunter.com/trends/bluey.md) - [Whimsical Dog-Inspired Tech Accessories](https://www.trendhunter.com/trends/pawfect-chill-time.md) - [Connected Dog Entertainment Systems](https://www.trendhunter.com/trends/dogsplay-entertainment-system.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Festive Pet Streaming Services](https://www.trendhunter.com/trends/home-for-the-pawlidays.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [AI-Generated Pet Teasers](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios.md)