# Dramatic Game Promos Microsoft Xbox Gears of War 2: “Last Day” By Ayman | Published 2008-11-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-xbox-gears-of-war-2-last-day-ad-commercial-video References: [youtube](http://www.youtube.com/watch?v=PSZ-AdSLcxM) & [xbox](http://www.xbox.com/en-US/games/g/gearsofwar2/default.htm) [Microsoft](https://www.trendhunter.com/trends/xbox-game-pass-promotion) has released a captivating commercial promoting the much anticipated [Xbox Gears of War 2](https://www.trendhunter.com/trends/aipowered-game-campaign) game. The “Last Day” spot plays like a cross between a music video and a movie trailer. In fact, the commercial is so well done, it reminded me of the fantastic [animated music videos](https://www.trendhunter.com/trends/music-deserves-bose) of Gorillaz. ‘Last Day’ follows a soldier's last day in the war zone before he is shipped back home to his loved ones. The realistic animation is complemented with an emotional soundtrack featuring the song “How It Ends” by Devotchka. The commercial is directed by Joe Kosinski for ad agency T.A.G., San Francisco with creative directors Scott Duchon, Geoff Edwards, and John Patroulis, art director Ben Wolan, and copywriter Rick Herrera. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Captivating Game Promotions:** There is a growing trend of creating captivating commercials to promote highly anticipated video games, resembling music videos or movie trailers. - **Realistic Animated Advertising:** The use of realistic animation in commercials is gaining popularity, creating compelling visuals that draw in viewers. - **Emotional Soundtracks in Commercials:** Commercials are incorporating emotional soundtracks to enhance the storytelling and create a deeper connection with the audience. ### Sectors Adopting This - **Video Game Industry:** The video game industry can leverage captivating commercials to generate excitement and anticipation for upcoming game releases. - **Advertising Industry:** The advertising industry has an opportunity to explore realistic animation techniques to create visually engaging commercials for various products and services. - **Music Industry:** The music industry can collaborate with brands to provide emotional soundtracks for commercials, adding depth and resonance to the storytelling. ## Related on Trend Hunter - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Sci-Fi Film Gaming Promotions](https://www.trendhunter.com/trends/the-matrix-resurrections.md) - [Gaming Mental Health Initiatives](https://www.trendhunter.com/trends/never-fight-alone.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Historical Console Gaming Posters](https://www.trendhunter.com/trends/xbox-poster.md)