# Athletically Branded Game Consoles This Microsoft x Nike Xbox One X is Extremely Limited-Edition By Michael Hemsworth | Published 2020-02-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-x-nike References: [yankodesign](https://www.yankodesign.com/2020/02/13/this-nike-air-jordans-inspired-limited-edition-xbox-wins-the-nba-all-star-weekend/) The Microsoft x Nike Xbox One X console is a new limited-edition collaboration product from the technology brand that aims to offer sports fans with a specially crafted system that's unlike anything else on the market. The console features a sleek aesthetic that's bold and brightly colored with a red finish that acts as a nod to the Chicago Bulls. The console has been unveiled alongside the special edition Air Jordans that are only available in Chicago at NBA festivities for sneaker enthusiasts to pick up. The Microsoft x Nike Xbox One X console is a one-of-a-kind creation that's only available for one lucky winner who can enter to win by simply retweeting a tweet from the Xbox Twitter before February 27. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 59% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Athletic Tech Collaborations:** More limited-edition, branded collaborations between sports and technology companies will emerge. - **Gamification of Sports and Fitness:** The integration of interactive gaming experiences with athletic brands will continue to captivate sports fans and fitness enthusiasts alike. - **Trendy Collector's Items:** The rise of exclusive, limited-edition collectibles in the sports and tech industries will provide opportunities for unique brand collaborations and revenue streams. ### Who This Affects Most - **Gaming:** Gaming companies can explore partnerships with athletic brands to create unique limited-edition consoles and gaming experiences. - **Sports Apparel:** Athletic apparel brands can integrate with technology companies to create trendy collector's items like the Microsoft x Nike Xbox One X. - **Sneaker Culture:** The limited-edition Air Jordans sold only at NBA events in Chicago demonstrate the continuing success of sneaker culture in the sports and fashion industries. ## Related on Trend Hunter - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [Celebrity-Branded Gaming Consoles](https://www.trendhunter.com/trends/roy-woods-capsule-collection.md) - [Cartoon-Branded Gaming Consoles](https://www.trendhunter.com/trends/sonic-the-hedgehog-xbox.md) - [Superhero-Themed Gaming Consoles](https://www.trendhunter.com/trends/xbox-series-x-thor-love-and-thunder.md) - [Comic-Inspired Gaming Consoles](https://www.trendhunter.com/trends/xmen-97-xbox.md) - [Gaming Console Timepieces](https://www.trendhunter.com/trends/microsoft-xbox-x-meister-watches.md) - [Collaboration Sci-Fi Gamer Consoles](https://www.trendhunter.com/trends/microsoft-the-mandalorian-xbox.md) - [Cartoon-Inspired Game Consoles](https://www.trendhunter.com/trends/spongebob-squarepants-xbox-series-x.md) - [Chocolate-Themed Consoles](https://www.trendhunter.com/trends/wonka-xbox-series-x-console.md)