# Microsoft Does Wine Blue Monster Reserve By Bianca | Published 2007-09-18 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-wine References: [uberreview](http://www.uberreview.com/2007/09/microsoft-launches-blue-monster-wine-label-geeks-get-drunk.htm) "Change the world or go home," that's what the wine label on [Microsoft's](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition) new [Blue Monster Reserve](https://www.trendhunter.com/trends/blue-note-bourbon) reads. Unfortunately for most of us, we won't get a chance to sip back a glass... unless we happen to land a job with the computer giant. The wine is reserved for employees of Microsoft as well as its clients. Stormhoek winery created the label "to promote innovation inside the company," to which UeberReview had to ask, "So what are they saying - that drunken nerds are more creative?" Although you may not score a job with Microsoft, you can always hope for an invitation to the [Friends of the Blue Monster Facebook Group](http://sait.facebook.com/group.php?gid=2455150406) . ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Corporate Wineries:** Opportunity for companies to create their own exclusive wines to promote their brand and strengthen employee loyalty. - **Innovation Through Exclusive Products:** Exclusive products that are only available to employees and clients can encourage creativity and innovation within a company. - **Employee Perks:** Exclusive perks such as wine labels can enhance employee satisfaction and loyalty. ### Sectors Adopting This - **Technology:** Tech giants can emulate Microsoft's exclusive wine label to promote innovation and brand loyalty within their organization. - **Hospitality:** Hotels and resorts can offer their exclusive wine labels to guests as part of their premium service or loyalty programs. - **Manufacturing:** Manufacturing companies can offer exclusive products, such as wine labels, to their employees and clients as a perk to promote innovation and customer loyalty. ## Related on Trend Hunter - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery.md) - [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md)