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# Digital Video Authntication Tools
The Microsoft Video Authenticator Detects Manipulated Content

By Daniel Johnson | Published 2020-09-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-video-authenticator
References: [engadget](https://www.engadget.com/microsoft-misinformation-deepfake-tools-165700270.html) & [blogs.microsoft](https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/)

[Microsoft](https://www.trendhunter.com/trends/vasa1) recently created a software solution that will help people identify instances of [manipulated media](https://www.trendhunter.com/trends/ai-detectors), which is titled the Microsft Video Authenticator. The Microsoft Video Authenticator tool will show users a confidence score, which will indicate the percentage chance that a piece of media has been altered.

The tool can be also be used for videos, where a confidence score will be shown in each frame of the video. The company indicated that the software tool is able to function by identifying small parts of the video that are not able to be seen by the human eye.
Microsoft also indicated that it will create a way for media creators to [digitally verify the content](https://www.trendhunter.com/trends/timemark-camera) that they have created.

Image Credit: Microsoft

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 55% | Activity: 82% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Video Authentication:** The Microsoft Video Authenticator provides a software solution to detect manipulated media with a confidence score.
- **Real-time Detection:** The Microsoft Video Authenticator can analyze videos frame by frame for altered content, offering a confidence score for each frame.
- **Digital Content Verification:** Microsoft aims to enable media creators to digitally verify their content, ensuring authenticity and preventing manipulation.

### Industries Being Reshaped

- **Media and Entertainment:** The Video Authentication trend presents disruptive opportunities for media and entertainment companies to safeguard their content and build trust with viewers.
- **Cybersecurity:** Real-Time Detection of manipulated media opens up innovative possibilities for cybersecurity companies to develop advanced tools and algorithms for identifying and preventing digital manipulation.
- **Technology and Software:** The rise of Digital Content Verification creates a potential market for technology and software companies to develop solutions that enable seamless authentication and verification processes.

## Related on Trend Hunter

- [AI Content Verifiers](https://www.trendhunter.com/trends/identifai.md)
- [Verified AI-Proof Content](https://www.trendhunter.com/trends/realifyio.md)
- [Video Creation AI Tools](https://www.trendhunter.com/trends/vasa1.md)
- [Video Creation Web Tools](https://www.trendhunter.com/trends/clipchamp.md)
- [Deepfake Detection Tools](https://www.trendhunter.com/trends/reality-defender.md)
- [AI-Generated Deepfake Content Features](https://www.trendhunter.com/trends/aigenerated-deepfake.md)
- [AI Voice Replication Protections](https://www.trendhunter.com/trends/antifake-ai.md)
- [Fraud Intelligence Tools](https://www.trendhunter.com/trends/scam-ai.md)
- [Video Enhancement Software](https://www.trendhunter.com/trends/vance-video-ai.md)
