# Verbal Percussion Performance Ads The Microsoft Surface Commercial Employs a Beatboxer By Jonathon Brown | Published 2013-02-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-surface-commercial References: [youtu.be](http://youtu.be/tr3dFSzh1yU) & [adweek](http://www.adweek.com/news/advertising-branding/ad-day-microsoft-surface-pro-147264) This [Microsoft](https://www.trendhunter.com/trends/surface-pro-10) [Surface](https://www.trendhunter.com/trends/surface-ecosystem) commercial takes tablets to an entirely new musical level. The ad starts with the leader of a meeting clicking his Microsoft tablet into the [detachable keyboard](https://www.trendhunter.com/trends/pop-icon-keys). The distinct click it makes spurs the rest of the meeting to do the same. Those clicks turn into pen taps, which turn into foot stomps and before you know it everyone is synchronized. As they all dance around with their tablets, the boss walks in. Instead of reprimanding everyone, he joins in. The most impressive part of the ad is the incredible beatboxing done by Toronto beatboxer KRNFX. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Tablet Sound Integration:** The integration of tablet sounds and percussion will be a future trend for businesses to use in their advertising. - **Interactive Advertisements:** Incorporating synchronized interactions with technology in advertisements will be a disruptive innovation opportunity for advertisers. - **Innovative Advertisement Music:** Creating and using innovative music in advertisements will be a trend for advertisers to stand out in the competitive market. ### Sectors Adopting This - **Technology Industry:** The technology industry can incorporate tablet sound integration in their products, creating a unique user experience. - **Music Industry:** Collaborations with beatboxers like KRNFX in advertising will allow the music industry to reach new audiences and enhance their marketability. - **Advertising Industry:** Interactive and innovative advertisements that use new and interesting elements like the unique music from the Microsoft Surface commercial will be a disruptive innovation opportunity for the advertising industry. ## Related on Trend Hunter - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Beatboxing Robot Dogs](https://www.trendhunter.com/trends/dj-beat-boxer.md) - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Remixed Music Soda Commercials](https://www.trendhunter.com/trends/pepsi-max-christmas-refreshed.md)