# Microsoft Surface Launches April 17 with AT & T By Ayman | Published 2008-04-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-surface-att References: [engadget](http://www.engadget.com/2008/04/02/video-atandts-surface-makes-comparing-phones-transmitting-illne/) The long awaited [Microsoft](https://www.trendhunter.com/trends/surface-ecosystem) [Surface](https://www.trendhunter.com/trends/surface-pro-12) table is about to get its first rollout on 17 April, 2008 at 12 select [AT&T](https://www.trendhunter.com/trends/impressionist-paintings) stores in four cities. The accompanying video demonstrates the exciting use of this innovative technolog for AT&T customers. It ushers a new era of customer service and creative ways for you to explore the features of phone models, compare phones, compare plans, buy content and accessories; all in an interactive cool way without having someone shove a product you do not need down your throat. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 20% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Interactive Retail:** The Microsoft Surface table highlights an opportunity for retailers to use interactive technology to enhance the customer experience in-store. - **Innovative Customer Service:** The Microsoft Surface table suggests potential for companies to use interactive technology to improve their customer service offerings. - **Online-offline Integration:** The Microsoft Surface table showcases an opportunity for integrating physical and digital retail spaces to create a seamless shopping experience. ### Where This Applies - **Retail:** The Microsoft Surface table presents an opportunity for retailers to use innovative technology to engage with customers in-store and improve their shopping experience. - **Technology:** The launch of the Microsoft Surface table highlights the potential for innovative technology to disrupt various industries and create new business opportunities. - **Telecommunications:** The Microsoft Surface table launch with AT&T suggests an opportunity for telecommunications companies to use interactive technology to enhance their customer offerings. ## Related on Trend Hunter - [Black Friday Tech Promotions](https://www.trendhunter.com/trends/surface-ecosystem.md) - [Stylishly Flexible Laptop Models](https://www.trendhunter.com/trends/microsoft-surface-pro-9.md) - [Florally Accented Laptop Models](https://www.trendhunter.com/trends/microsoft-surface-pro-9-liberty-special-edition.md) - [Hotspot-Enabled Productivity Laptops](https://www.trendhunter.com/trends/surface-laptop-5g.md) - [Compact 2-in-1 AI Laptops](https://www.trendhunter.com/trends/surface-pro-12.md) - [AI-Powered Smart Terminals](https://www.trendhunter.com/trends/smart-terminals.md) - [Smartphone-Powered Computing Systems](https://www.trendhunter.com/trends/microsoft-surface-duo-workshop-concept.md) - [Touchscreen Retail Ordering Systems](https://www.trendhunter.com/trends/microtouch-products.md) - [Sophisticated Power-Rich Laptops](https://www.trendhunter.com/trends/microsoft-surface-laptop-5.md)