# Accessibility-Focused Gaming Ads The 2019 Microsoft Super Bowl Commercial Aims at Inclusion By Kalin Ned | Published 2019-02-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-super-bowl References: [engadget](https://www.engadget.com/2019/01/31/microsoft-super-bowl-ad-xbox-adaptive-controller-accessibility/) & [xbox](https://www.xbox.com/en-CA/xbox-one/accessories/controllers/xbox-adaptive-controller) The Microsoft Super Bowl commercial will be highlighting the Xbox Adaptive Controller — compatible with Xbox One and PC. The product was released last year, however, the tech giant has been putting great emphasis on diversity and inclusion, and this accessibility-promoting ad is a great example of that. The 60-second video briefly spotlights a group of kids and their immense passion for games. The Microsoft Super Bowl video is dubbed 'We All Win' and is set to air on CBS during the sporting event. The commercial boldly spotlights the UX-forward design of the Xbox Adaptive Controller which was created to "meet the needs of gamers with limited mobility." Allowing young and old to have a hassle-free experience with gaming equipment, Microsoft even makes the product's "packaging easy to handle." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Accessibility-focused Gaming:** Opportunity for the development of more accessible gaming technologies and products. - **Inclusive Advertising:** Opportunity for brands to embrace diversity and inclusion in their marketing campaigns. - **Ux-forward Design:** Opportunity for companies to prioritize user experience and design in their product development. ### Who This Affects Most - **Gaming Technology:** Opportunity for gaming companies to innovate and create more accessible gaming hardware and software. - **Advertising:** Opportunity for advertising agencies and brands to adopt inclusive messaging and representation in their campaigns. - **Product Design:** Opportunity for companies to invest in user-centric design approaches to create more inclusive and accessible products. ## Related on Trend Hunter - [Updated Gaming Controllers](https://www.trendhunter.com/trends/xbox-adaptive-joystick.md) - [One-Handed Accessibility Controllers](https://www.trendhunter.com/trends/onehanded-controller.md) - [Accessible Controller Expansion Kits](https://www.trendhunter.com/trends/microsoft-adaptive-controller.md) - [Dynamic Accessible Gaming Controllers](https://www.trendhunter.com/trends/accessible-gaming-controller.md) - [Adaptive Computer Accessories](https://www.trendhunter.com/trends/adaptive-computer-accessories.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Inclusive Esports Tournaments](https://www.trendhunter.com/trends/xbox-1.md) - [Inclusive Controller Accessories](https://www.trendhunter.com/trends/logitech-7.md)