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# Neighbor-Snooping Tools
The Microsoft Hohm Scores Allows You to Check Your Neighbor's Energy Use

By Allison Love | Published 2010-05-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-hohm-scores
References: [fastcompany](http://www.fastcompany.com/1652787/microsoft-hohm-scores-ranks-your-homes-energy-efficiency) & [microsoft-hohm](http://www.microsoft-hohm.com/)

The [Microsoft](https://www.trendhunter.com/trends/maps-for-excel) Hohm Scores is a new online tool that will help you snoop on your neighbors and how much energy they consume. The tool allows you to check energy levels about a home address, yours or someone else's.

The Hohm website claims that Hohm Scores uses information that is on the public record, like a home's location, average utility bills, size, and age. The main reason for the Microsoft Hohm Scores' energy-revealing tool is to get home owners to sign up for the Microsoft Hohm energy management system. Nonetheless, it's a very smart way to capitalize off of those gossipy neighbors.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 52% | Activity: 41% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Neighbor-snooping Tools:** Opportunity to develop innovative tools that allow users to monitor and compare their neighbors' energy consumption.
- **Energy Management Systems:** Creating a disruptive energy management system that encourages homeowners to track and reduce their energy consumption based on their neighbors' scores.
- **Data-driven Marketing:** Using public record data to provide personalized energy-saving suggestions and targeted marketing campaigns to homeowners based on their energy scores.

### Industries Being Reshaped

- **Technology:** Developing advanced neighbor-snooping tools and data-driven marketing platforms for energy management systems.
- **Energy:** Incorporating neighbor comparison features into existing energy management systems to encourage competition and reduce overall consumption.
- **Marketing:** Leveraging Hohm Scores data to create targeted marketing campaigns for energy-saving products and services.

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