# Dancing Dad Software Commercials The Microsoft Global Campaign Promotes Product Integration By Katherinev123 | Published 2011-10-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-global-campaign References: [popsop](http://popsop.com/50284) & [community.microsoftadvertising](http://community.microsoftadvertising.com/blogs/advertising/archive/2011/10/18/microsoft-unveils-first-ever-multi-product-christmas-advertising-campaign.aspx) The [Microsoft](https://www.trendhunter.com/trends/xbox-game-pass-promotion) global campaign is the megabrand's first ever ad campaign targeted at for the worldwide market. Having invested almost $9 million USD on the campaign, Microsoft hopes to demonstrate its slate of products, including Windows, Windows Phone and Xbox for Kinect, to global customers. One of the ads in the Microsoft global campaign features Dance Central for the [Xbox 360](https://www.trendhunter.com/trends/safety-feature) Kinect. The amusing commercial, shown here, displays Microsoft's products and how they can be integrated -- a child records her dad dancing to the Xbox game and shares it with her friends via Windows Phone and Windows software. The Microsoft global campaign's commercials and digital media elements were created by Crispin Porter + Bogusky. The campaign is set to run in 35 countries from the UK to Spain. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 23% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Global Advertising Campaigns:** Creating global ad campaigns can reach a wider audience and showcase a brand's products to customers worldwide. - **Product Integration:** Demonstrating how products can be seamlessly integrated opens up opportunities for innovative solutions and cross-platform experiences. - **Digital Media Advertising:** Utilizing digital media elements in advertising campaigns can enhance brand awareness and engage a tech-savvy audience. ### Sectors Adopting This - **Software Development:** Developing software products that can be seamlessly integrated across platforms offers disruptive innovation opportunities. - **Gaming:** Integrating gaming experiences with other products and devices opens up new possibilities for disruptive innovation in the gaming industry. - **Advertising and Marketing:** Incorporating digital media elements in advertising campaigns presents disruptive innovation opportunities in the advertising and marketing industry. ## Related on Trend Hunter - [AI-Centric Brand Campaigns](https://www.trendhunter.com/trends/chatgpts-first-major-brand.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md)