# Personalizable Media Feeds Microsoft is Testing a New RSS Feature for It's Edge Browser By Colin Smith | Published 2022-01-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-edge-rss References: [theverge](https://www.theverge.com/2022/1/17/22887626/microsoft-edge-youtube-intergration-following-feature-canary-test) & [microsoft](https://www.microsoft.com/en-us/edge) [Microsoft](https://www.trendhunter.com/trends/automatic-image-description) has debuted a new Microsoft Edge RSS feature for users of the testing version of the popular internet browser. When internet surfers come across a media feed or content creator that they enjoy, they are able to click on a button on the right of the URL bar to add this page to a custom RSS feed. The button currently only allows for the following of content creators on platforms such as [YouTube](https://www.trendhunter.com/trends/flipboard-surf), but will expand to more media feeds at a later date. After following a creator with this feature, individuals can access their [personalized RSS feed](https://www.trendhunter.com/trends/newtler) by navigating to the 'Collections' feature in the Microsoft Edge browser. Due to the feature's infancy at this time, when a content creator's post shows up in the RSS feed, only the name of the creator and title of the post will appear. While most RSS feeds have a summary, this has yet to be added to Microsoft's in-built RSS builder. These features are still only accessible on the 'Canary' testing version, but will be accessible to more users in the coming weeks. Image Credit: Leopeva64, Reddit ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 8% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Personalizable Media Feeds:** The ability for users to customize their own personalized RSS feed offers the potential for targeted content distribution and advertising. - **Bespoke RSS Features:** The incorporation of RSS feeds that allow users to follow content creators across multiple media channels provides an opportunity for social media analytics and audience insights - **Social Media Consolidation:** A move towards integrating content from multiple social media platforms into a single RSS feed could streamline and optimize time spent on social media. ### Where This Applies - **Technology:** The development of this RSS feature within Microsoft's Edge browser presents an opportunity for other internet browsers and content management systems to incorporate personalized RSS feeds. - **Marketing:** Personalizable RSS feeds offer advertising opportunities to reach niche consumer segments and direct marketing. - **Content Creation:** Content creators can benefit from increased visibility and audience engagement by reaching users who have opted to follow them through personalized RSS feeds. ## Related on Trend Hunter - [Accessibility-Focused Browser Updates](https://www.trendhunter.com/trends/automatic-image-description.md) - [Browser Multitasking Features](https://www.trendhunter.com/trends/microsoft-edge-update.md) - [Customizable Internet Browsers](https://www.trendhunter.com/trends/arc-internet.md) - [Content Aggregation Tools](https://www.trendhunter.com/trends/feedboard.md) - [AI-Powered Browser CoPilots](https://www.trendhunter.com/trends/ai-copilot.md) - [Browser Security Enhancements](https://www.trendhunter.com/trends/microsoft-edge.md) - [Cross-Platform Aggregator Apps](https://www.trendhunter.com/trends/flipboard-surf.md) - [Premium Podcast Features](https://www.trendhunter.com/trends/synced-feeds.md) - [Focused Web Readers](https://www.trendhunter.com/trends/web-readers.md)