# Professional AI Art Tools Microsoft Launched 'Designer' Powered by DALL-E 2 for Professionals By Colin Smith | Published 2022-10-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-designer References: [techcrunch](https://techcrunch.com/2022/10/12/microsoft-brings-dall-e-2-to-the-masses-with-designer-and-image-creator/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAA0F8ISHoUHyAHUBpbteIXyLZynHzNqTNHchQrpHMnO5NDytuNkTYcGTSdqgqDGrKjdEXVdGSgP2V_zA6_iilqAV9uK2y3efh-U2bSMuW5W3MLl1VqSu_fASoq1IDWVnuJ5MqWu8rw7nPljxzlOqc-x39UzZaXWVKJyKTOgd6J_4) & [designer.microsoft](https://designer.microsoft.com/)  '[Microsoft](https://www.trendhunter.com/trends/microsoft-designer-app) Designer' is a new tool launched by the tech giant that leverages [OpenAI's](https://www.trendhunter.com/trends/dall-e-ii) popular 'DALL-E 2' artificial intelligence software. While DALL-E 2 on its own is capable of generating, editing, and upscaling images, Microsoft will refocus the use case of the AI tool toward professional applications. To clarify, Microsoft Designer will be a comprehensive web tool that allows users to create presentations, posters, graphics, social media posts, and more, all through the power of AI. Microsoft Designer also has a more detail-oriented design than the base DALL-E 2 model, with a Canva-like dashboard that allows users to start with templates and create the project that is most suited to their individual use case. Microsoft stated that Designer would remain free for a limited time, after which it will join the Office 365 subscription package, with a limited free version available to non-subscribers. Image Credit: Microsoft ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 51% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **AI-assisted Graphic Design:** The launch of Microsoft Designer powered by DALL-E 2 is a signal of the rise of AI-assisted graphic design tools that would help creative professionals in image generation, editing, and upscaling. - **Cloud-based AI Design Tools:** Microsoft Designer being a comprehensive web tool proves the rise of cloud-based AI design tools, offering users easy and remote access to AI-powered design services. - **AI-designed Content Creation:** The tool's ability to initiate content creations with templates and further AI involvement is a trend that highlights the ongoing growth of AI-designed content creation tools and services. ### Who This Affects Most - **Advertising:** The advertising industry can use AI-assisted design tools to generate and customize marketing images and videos that resonate with various audiences. - **Social Media Management:** Social media management industry can leverage AI-powered design tools to create visually appealing content in seconds, resulting in a high engagement rate of the posts. - **E-learning:** The educational industry can benefit from AI-assisted graphic design tools to create visually enriched content, helping educators deliver quality education to students. ## Related on Trend Hunter - [Presentation-Building AIs](https://www.trendhunter.com/trends/generative-ai-tool.md) - [Image-Editing AI Programs](https://www.trendhunter.com/trends/dall-e-ii.md) - [AI-Powered Visual Content Generators](https://www.trendhunter.com/trends/ai-designs.md) - [Mobile Content Creator Apps](https://www.trendhunter.com/trends/microsoft-designer-app.md) - [Text-to-Image AI Tools](https://www.trendhunter.com/trends/canva-1.md) - [AI Design Suites](https://www.trendhunter.com/trends/dreamina.md) - [AI-Generated Image Art](https://www.trendhunter.com/trends/bing.md) - [AI-Powered Graphic Design Suites](https://www.trendhunter.com/trends/visual-suite.md) - [Text-To-Image AI Editing Tools](https://www.trendhunter.com/trends/canva-2.md)