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# Egging CEOs
Student Attacks Microsoft's Steve Balmer

By varkeychaya | Published 2008-05-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-ceo-steve-balmer-gets-egged-in-face
References: [livegrids.net](http://www.livegrids.net/?p=63)

[Microsoft](https://www.trendhunter.com/trends/windows-xp-crocs) CEO, Steve Balmer was up for a pretty nice surprise when he visited a Budapest university. One of the students, obviously upset about Microsoft's policies, decided [throwing an egg](https://www.trendhunter.com/trends/humansized-egg-installation) in Steve's face would put matters right.

I only wish his aim had been better. Steve managed to duck behind the desk before getting splattered with egg.

Maybe that's why they elected him as the new CEO since [Bill gates](https://www.trendhunter.com/trends/spend-bill-gates-money) had been previously been creamed with pie. This video isn't helping the Microsoft image, but it sure is climbing the viral charts.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 2% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Why This Trend Is Growing

- **Viral Videos:** Opportunity for innovative marketing campaigns utilizing viral videos to increase brand visibility and engagement.
- **Customer Dissatisfaction:** Need for businesses to listen to customers' concerns and improve policies to avoid negative publicity and backlash.
- **Brand Image Management:** Importance of managing and protecting brand image to maintain a positive reputation in the face of negative incidents.

### Industries Being Reshaped

- **Technology:** Potential for technology companies to improve customer satisfaction and public perception through transparent and customer-centric practices.
- **Marketing and Advertising:** Opportunity to create impactful marketing campaigns that leverage viral videos to promote brand awareness and engagement.
- **Public Relations:** Demand for PR professionals to effectively manage and restore brand reputation in the aftermath of negative incidents.

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