# Adventurous Women Comercials Microsoft Bing 'Thelma and Louise' Ad References the TV Past By Vittoria Natarelli | Published 2010-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-bing-thelma-and-louise References: [adland](http://adland.tv/commercials/bing-thelma-and-louise-2010?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) The [Microsoft](https://www.trendhunter.com/trends/ethical-shopping-1) Bing 'Thelma and Louise' ad gives us a blast of the television past. Thelma and Louise have paved the way for [women in television and action films](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman), and this commercial references the adventurous spirit of the show. Adding the Microsoft search engine Bing into the mix, the commercial hilariously combines a familiar plot to day-to-day searching. The Microsoft Bing 'Thelma and Louise' commercial infuses [humor to hunger](https://www.trendhunter.com/trends/underpaid-women) and hard times. **Implications** - XX After all, this kind of simple yet obvious reference to Thelma and Louise appeals to people of all ages, who love looking back on the good times from years past. This is one ad that I can bet many people will replay! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Advertising:** Opportunity for brands to tap into people's love for looking back on the good times from years past and create ads that resonate with a wide range of audiences. - **Humorous Storytelling:** Opportunity for brands to use humor to engage and entertain audiences, creating memorable and shareable ads. - **Incorporating Pop Culture References:** Opportunity for brands to leverage pop culture references, like Thelma and Louise, to make their ads relatable and culturally relevant. ### Sectors Adopting This - **Advertising:** Opportunity for advertisers to use nostalgia, humor, and pop culture references to create effective and impactful ad campaigns. - **Entertainment:** Opportunity for entertainment companies to create content that appeals to people's love for nostalgia and pop culture references. - **Technology:** Opportunity for technology companies, like Microsoft Bing, to create ads that creatively incorporate their products into familiar narratives and resonate with audiences. ## Related on Trend Hunter - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Women 50+-Targeted Ads](https://www.trendhunter.com/trends/grace-creative.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [AI-Enhanced Y2K Ads](https://www.trendhunter.com/trends/starwash-by-carls-jr.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)