# Cookie-Themed Game Skins Microsoft Debuts Oreo-Themed Cookies for Forza, Halo, and Sea of Thieves By Kanesa D | Published 2023-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-4 References: [theverge](https://www.theverge.com/2023/1/9/23546167/oreo-microsoft-xbox-cookies-forza-halo-infinite-sea-of-thieves) & [microsoft](https://www.microsoft.com/en-ca)  [Microsoft](https://www.trendhunter.com/trends/xbox-game-pass-promotion) is partnering with Oreo to create [Xbox](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie)-themed Oreo cookies. With the new collaboration, the duo is launching six custom Xbox cookies. The cookies feature special codes which unlock Oreo-themed armor packs, vehicle skins, and more accessories for Halo Infinite, the battle royale game by [343 Industries](https://www.trendhunter.com/trends/halo-infinite-winter-season). Players of Sea of Thieves will get access to a neutral-toned ship skin, while Forza Horizon 5 players will have access to a car skin that resembles a giant cookie. One highlight of the collaboration is an Oreo-themed armor skin that transforms the Spartan into a speckled blue, white, and black fighter. Starting this month, 22 countries will be able to purchase these limited-edition cookies, but only while quantities last. The deal is only available in European markets, and the cookies will go on sale on January 16th. Image Credit: Microsoft ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 41% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Branded Game Skins:** Opportunity for companies to collaborate with game studios to create exclusive skins and accessories that feature branded products or services. - **In-game Promotions with Product Purchases:** Opportunity for companies to offer exclusive in-game items as promotions with the purchase of their products or services. - **Limited-edition Gaming Collectibles:** Opportunity for companies to create limited-edition gaming collectibles that can only be obtained for a short period of time, creating a sense of urgency and exclusivity for consumers. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to partner with game studios to create branded skins and accessories that feature their products. - **Gaming:** Opportunity for game studios to collaborate with companies to create exclusive in-game items that can only be obtained through specific promotions. - **Marketing and Advertising:** Opportunity for marketing and advertising companies to develop new strategies and campaigns that involve in-game promotions and limited-edition collectibles. ## Related on Trend Hunter - [Video Game-Honoring Cookies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Video Game-Inspired Frozen Treats](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages.md) - [Gamified Cookie Packs](https://www.trendhunter.com/trends/oreo-pacman.md) - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Hero-Collab Color-Chaning Cookies](https://www.trendhunter.com/trends/stuf-of-legends.md) - [Co-Branded Nintendo Cookies](https://www.trendhunter.com/trends/super-mario-cookies.md) - [Gaming-Themed Gummy Candies](https://www.trendhunter.com/trends/trolli-x-xbox.md) - [Branded Cookie Breaks](https://www.trendhunter.com/trends/microsoft-365-oreo.md)