# Branded Cookie Breaks Microsoft 365 & Oreo are Teaming Up to Give Employees a Break By Laura McQuarrie | Published 2022-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/microsoft-365-oreo References: [designtaxi](https://designtaxi.com/news/420766/Microsoft-s-Clippy-Oreo-Thins-Are-Here-To-Save-You-From-Your-Workday-Blues/) & [microsoft](https://www.microsoft.com/en-us/microsoft-365/blog/2022/10/18/why-microsoft-365-is-teaming-up-with-oreo-thins-to-give-you-a-break/)  [Microsoft](https://www.trendhunter.com/trends/teams-meeting) 365 and [Oreo](https://www.trendhunter.com/trends/mondelz-international-and-hershey) created the THINVITE during National Cookie Month to deliver 15-minute snack breaks straight to the calendars and doorsteps of employees to encourage a healthy work-life balance. As Microsoft shared in a blog post announcing the partnership, "While a 15-minute break from your computer won’t fix everything, our research shows that even short breaks allow your brain to reset from the stress of back-to-back meetings. It’s a bite-sized step anyone can take." There's also limited-edition Oreo Thins Snack Break Expansion Cookie Packs that have been created, complete with custom-packaged Oreo Thins featuring Clippy and the Clippy Dippy for mess-free dunking during snack breaks. This initiative comes at a time when burnout, stress and declining mental health are at all-time highs among workers, along with intensifying labor shortages. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 79% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Employee Snack Breaks:** Opportunity for snack and food companies to partner with tech companies for snack break initiatives. - **Customized Snack Products:** Opportunity for snack companies to create personalized snack products for corporate gift-giving purposes. - **Wellness Programs:** Opportunity to integrate snack break initiatives into corporate wellness programs to improve work-life balance. ### Where This Applies - **Food & Beverage:** Collaborate with tech companies to provide snacks for employees and create snack products for corporate gift-giving purposes. - **Technology:** Partner with food and beverage companies to roll out initiatives to encourage healthy work-life balance and improve employee mental health. - **Corporate Wellness:** Integrate snack break initiatives into corporate wellness programs to boost employee wellness and productivity. ## Related on Trend Hunter - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Cookie-Themed Game Skins](https://www.trendhunter.com/trends/microsoft-4.md) - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Office-Ready Slump Snacks](https://www.trendhunter.com/trends/2pm-2pack.md) - [Afternoon Break-Encouraging Campaigns](https://www.trendhunter.com/trends/halfday-iced-teas.md) - [Complimentary Springtime Sandwich Cookies](https://www.trendhunter.com/trends/oreo-thins-cherry-blossom-matcha.md) - [Post-Breakup Cookie Packs](https://www.trendhunter.com/trends/insomnia-cookies-breakup-12pack.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md)