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# Handheld Pedicure Devices
Emjoi's MICRO-Pedi is a Safe, Painless At-Home Treatment for Rough Feet

By Laura McQuarrie | Published 2015-08-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/micropedi
References: [micropedi](https://micropedi.com/)

The MICRO-Pedi by Emjoi is a handheld device that is a tool for home use to quickly, safely and painlessly remove rough patches of skin around the feet.

The battery-operated device is handheld and features a roller that is capable of making 360-degree rotations 30 times per second. Right out of the box, this at-home pedicure essential comes with an extra coarse micro-mineral roller, although there are a number of other attachments available, especially after the life of a single roller is exhausted after about 10 to 20 uses. For cleaning, the water-resistant unit can be rinsed under water and tended to with the included cleaning brush.

Fans of at-home pedicures will appreciate the soft, smooth skin that results after a single use of this mighty machine.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 34% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **At-home Pedicure Devices:** The rise of at-home pedicure devices presents an opportunity for companies to design devices that offer efficient and convenient pedicure services to users in the comfort of their homes.
- **360-degree Rotating Rollers:** 360-degree rotating rollers have disrupted the traditional pedicure experience and could be capitalized by companies looking to create unique and innovative pedicure devices.
- **Multiple Attachments for Pedicure Devices:** The creation of multiple attachments for pedicure devices presents an opportunity for companies to provide users with a multifunctional device that can be used for different pedicure treatments.

### Who This Affects Most

- **Beauty Industry:** The beauty industry can capitalize on the trend of at-home pedicure devices by offering devices that provide efficient and convenient pedicure services to users in the comfort of their homes.
- **Personal Care Industry:** The personal care industry can capitalize on the trend of 360-degree rotating rollers by creating innovative pedicure devices that offer unique pedicure experiences to users.
- **Consumer Electronics Industry:** The consumer electronics industry can create multiple attachments for pedicure devices to provide users with multifunctional devices that can be used for different pedicure treatments.

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