# Micronutrient Plant-Based Drink Mixes The SternVitamin Micronutrient Premixes are Functional By Michael Hemsworth | Published 2021-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/micronutrient-premixes References: [foodbev](https://www.foodbev.com/news/sternvitamin-announces-new-micronutrient-premixes-for-plant-based-drinks/) & [sternvitamin.de](https://sternvitamin.de/en/) These SternVitamin micronutrient premixes have been unveiled by the Stern-Wywiol Gruppe subsidiary as a solution for plant-based products to help incorporate functional ingredients in a simple way. The premixes including the [SternVitalityV](https://www.trendhunter.com/trends/sternvitamin-premixes) that is formulated for a [coffee oat drink](https://www.trendhunter.com/trends/incredibrew) and boasts vitamins and minerals that are reported to reduce fatigue and tiredness. The SternDefenceV was created for a fruity oat drink and has vitamins, minerals and botanicals such as sea buckthorn, vitamins B2, C, D and E with trace elements zinc and selenium. Product Manager Christina Mesch spoke on the new SternVitamin micronutrient premixes saying, "Customer interest in micronutrient premixes for plant-based products is growing. So together with our sister company, Planteneers, we have developed further concepts for [plant-based drinks](https://www.trendhunter.com/trends/almondmilk-protein-shakes) that address the current health trend.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Micronutrient Fortified Plant-based Drinks:** There is an opportunity for companies to develop more micronutrient-fortified plant-based drink mixes to cater to health-conscious consumers who follow a plant-based diet. - **Functional Beverage Industry:** There is an opportunity for the functional beverage industry to create more functional drink products that contain vitamins, minerals, and botanicals to cater to health-conscious consumers. - **Plant-based Food Industry:** There is an opportunity for plant-based food companies to incorporate functional ingredients such as micronutrient premixes in their products to cater to health-conscious consumers. ### Industries Being Reshaped - **Food and Beverage Industry:** The food and beverage industry could benefit from developing more plant-based micronutrient fortified beverages to cater to the growing demand for healthy functional drinks. - **Health and Wellness Industry:** The health and wellness industry can incorporate micronutrient premixes into their products to create more functional and nutritious offerings for consumers looking to maintain a healthy lifestyle. - **Vegan Food Industry:** The vegan food industry can leverage the use of micronutrient premixes to create more nutritionally balanced vegan food products to cater to health-conscious consumers who follow a vegan diet. ## Related on Trend Hunter - [Micronutrient Supplement Premixes](https://www.trendhunter.com/trends/sternvitamin-premixes.md) - [Market-Specific Supplements](https://www.trendhunter.com/trends/prinova-premix-solutions.md) - [Beverage-Boosting Wellness Powders](https://www.trendhunter.com/trends/nutr-blends.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Convenient Nutrient-Packed Drinks](https://www.trendhunter.com/trends/convenient-nutrientpacked-drink.md) - [Whole-Food Multivitamin Drink Mixes](https://www.trendhunter.com/trends/wholefood-multivitamin.md) - [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md) - [Convenience-Focused Nutritional Powders](https://www.trendhunter.com/trends/nutritional-powders.md)