# Zero-Sugar Electrolyte Cubes Microlytes are Hydration-Boosting Beverage Cubes Electrolytes & More By Grace Mahas | Published 2022-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/microlytes References: [waterdrop](https://www.waterdrop.com/collections/microlyte#facet-main)  waterdrop, the innovative hydration and beverage-tech brand, has expanded its product lineup from the proprietary Microdrinks to Microlytes. Microlytes are hydration-boosting beverage cubes with a functional blend of [five electrolytes and nine vitamins](https://www.trendhunter.com/trends/lth-supplement-line) to support endurance and recovery. One of the key differences between Microlytes and traditional sports drinks is that waterdrop’s naturally flavored Microlytes have [zero sugar or caffeine](https://www.trendhunter.com/trends/sugarfree-hydration) and are a sustainable solution to endless cans through their signature [dissolvable cube form](https://www.trendhunter.com/trends/drink-cubes). Available in 12-packs with three flavors -- melon, grapefruit, blueberry -- and launching alongside three new sports bottles in three colors -- yellow, red, blue -- the Microlytes provide consumers with another tasty beverage without 98% of the plastic and 98% less of CO2 use for transportation. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 86% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-sugar Beverages:** The trend towards zero-sugar beverages creates opportunities for companies to develop functional, low-calorie hydration solutions. - **Sustainable Packaging:** The demand for eco-friendly products drives innovation in sustainable packaging materials and design. - **Functional Hydration:** The market for functional hydration products that provide added electrolytes and vitamins for endurance and recovery is growing. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can capitalize on the zero-sugar and sustainable packaging trends to develop attractive and eco-friendly hydration solutions for customers. - **Sports Nutrition:** Companies in the sports nutrition industry can leverage the demand for functional hydration products to develop new formulas and delivery mechanisms for athletes and fitness enthusiasts. - **Eco-friendly Packaging:** The manufacturing and distribution of sustainable packaging materials and solutions creates opportunities for companies to enter the growing eco-friendly packaging industry. ## Related on Trend Hunter - [Electrolyte Hydration Cubes](https://www.trendhunter.com/trends/waterdrops-microlyte.md) - [Lemonade-Flavored Hydration Cubes](https://www.trendhunter.com/trends/pink-lemonade-microdrink.md) - [Energizing Hydration Boosters](https://www.trendhunter.com/trends/microenergy.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Mini Hydration Cubes](https://www.trendhunter.com/trends/waterdrop.md) - [Apple-Flavored Hydration Cubes](https://www.trendhunter.com/trends/limited-time-microdrink.md) - [Lychee-Flavored Electrolyte Mixes](https://www.trendhunter.com/trends/zero-sugar-electrolyte-mix.md) - [Fortified Hydration Drink Mixes](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus.md) - [Vitamin Hydration Cubes](https://www.trendhunter.com/trends/waterdrops-fusion-collection.md)