# Old School Heritage Streetwear Cherry Los Angeles Introduces Drop 2 of Its MICRO-DOSE Range By Amy Duong | Published 2018-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/microdose References: [hypebeast](https://hypebeast.com/2018/5/cherry-los-angeles-micro-dose-drop-2-lookbook) & [cherryla](https://cherryla.com/) Fashion label [Cherry Los Angeles](https://www.trendhunter.com/trends/the-cherry-collection) delivers old-school vibes with its second drop of the MICRO-DOSE collection. The label delivers vintage sensibilities with iconic visuals that were prevalent during the 90s, translating in the collection and its editorial's overarching theme. The lookbook for the capsule is shot in a high school setting and exudes a sense of a typical day at school. The MICRO-DOSE collection itself features an infusion of both [workwear and streetwear](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26). This includes the [Dickies](https://www.trendhunter.com/trends/dickies-and-mastermind-japan) chore coat and the work slacks that boast a chino style. Additional details include its expressive textual graphics and imagery across a series of tees and trousers. The second drop of the MICRO-DOSE collection is now available to purchase at Cherry Los Angeles' online shop. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Old-school Heritage Streetwear:** Disruptive Innovation Opportunity: Combine vintage sensibilities with modern aesthetics to create a new wave of nostalgic fashion. - **Workwear-streetwear Fusion:** Disruptive Innovation Opportunity: Merge functionality and style to cater to the growing demand for versatile fashion that seamlessly transitions between work and casual settings. - **90s-inspired Visuals:** Disruptive Innovation Opportunity: Tap into the nostalgia market by incorporating iconic imagery from the 90s into contemporary fashion collections. ### Where This Applies - **Fashion Retail:** Disruptive Innovation Opportunity: Create an online shopping experience that combines vintage-inspired streetwear with modern design aesthetics to attract a niche customer base. - **Apparel Manufacturing:** Disruptive Innovation Opportunity: Develop innovative manufacturing techniques that allow for the seamless incorporation of textual graphics and imagery into clothing items. - **Fashion Photography:** Disruptive Innovation Opportunity: Pioneer the use of nostalgic 90s-inspired visuals in fashion photography to create impactful and relatable campaigns for brands. ## Related on Trend Hunter - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)