# Microneedling-Inspired Skincare Serums Rael Unveils the Microcrystal Activated PM Serum at Ulta By Georgia Wray Norsten | Published 2025-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/microcrystal-activated-pm-serum References: [getrael](https://www.getrael.com/) & [ulta](https://www.ulta.com/p/microcrystal-activated-serum-5000-pimprod2052563?sku=2641663&cmpid=PS_Non!google!Product_Listing_Ads&utm_source=google&utm_medium=paidsearch&cagpspn=pla&CATCI=pla-300862753372&CAAGID=18002902230&CAWELAID=330000200003335002&CATARGETID=330000200002825550&CADevice=m&gad_source=1&gad_campaignid=232907070&gbraid=0AAAAAD9rLH6cD_jEOazZUHr7xbGh9rbPD&gclid=CjwKCAjw1dLDBhBoEiwAQNRiQfQXPb-7n8iZFX3X4ViD0eX97rXmhi6g66giYa-qN485LrVNIrWhohoCKHgQAvD_BwE)  Rael is taking [K-beauty](https://www.trendhunter.com/trends/dear-klairs) innovation stateside with its new 'Microcrystal Activated PM Serum,' now available exclusively at [Ulta Beauty](https://www.trendhunter.com/trends/soothing-hydrogel-mask). This first-to-market serum features the brand’s proprietary Korean-developed 'Shorticules' -- spicule microcrystals that mimic the effects of microneedling without pain, needles, or downtime. Infused with azelaic acid and designed for overnight use, the serum targets texture, post-acne marks, and breakouts while remaining gentle enough for sensitive skin. The launch comes as skin cycling remains a popular skincare trend and K-beauty continues to expand its U.S. footprint. By using microcrystals to create invisible absorption pathways in the skin, the formula delivers pro-level efficacy at an affordable price point. Additional calming actives like [Cica](https://www.trendhunter.com/trends/reedle-shot-100-essence) PDRN, Copper Peptides, and Allantoin help support and soothe the skin barrier. Image Credit: Rael ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 82% | Activity: 83% | Freshness: 45% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Pain-free Microneedling:** Utilizing spicule microcrystals to mimic microneedling provides a non-invasive alternative that attracts consumers hesitant about painful skin treatments. - **K-beauty Expansion in the U.S.:** As K-beauty innovations continue to penetrate the U.S. market, novel products like Rael’s serum strengthen cross-cultural skincare offerings. - **Skin Cycling:** Adapting skincare routines to include optimized product cycles aligns with the rise in consumer interest for personalized and effective skincare regimens. ### Who This Affects Most - **Beauty and Personal Care:** Products that minimize user discomfort while offering professional-level results elevate consumer expectations in the beauty industry. - **Dermatology and Skin Health:** Introducing advanced skin treatments through non-traditional methods positions firms to challenge conventional dermatological practices. - **Retail and E-commerce:** Exclusive partnerships and product launches in well-known retail outlets like Ulta highlight the potential for growth in skincare distribution channels. ## Related on Trend Hunter - [At-Home Microneedling Kits](https://www.trendhunter.com/trends/vita-vitae-beauty-microneedling-device.md) - [Micro-Channel Skincare Gels](https://www.trendhunter.com/trends/dermal-micro-points.md) - [K Beauty-Inspired Hydrogel Masks](https://www.trendhunter.com/trends/soothing-hydrogel-mask.md) - [Microneedle Skincare products](https://www.trendhunter.com/trends/goldcoated-microneedlees.md) - [Potent Korean Skincare-Clinic Serums](https://www.trendhunter.com/trends/cisl-seoul.md) - [Professional K-Beauty Innovations](https://www.trendhunter.com/trends/kbeauty-innovation.md) - [Liquid Microneedling Ampoules](https://www.trendhunter.com/trends/perfection-tox-ampoule.md) - [Performance-Driven Microneedling Systems](https://www.trendhunter.com/trends/microneedling-system.md) - [Micro-Spicule Beauty Technology](https://www.trendhunter.com/trends/needle-lift.md)