# Mythical Microbrewery Branding The Coppertail Brewing Co Boasts Packaging That Tells a Story By Rebecca Byers | Published 2015-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/microbrewery-branding References: [thedieline](http://www.thedieline.com/blog/2015/5/5/coppertail-brewing-co) & [spark.us](http://spark.us/work/coppertail/) This microbrewery branding brings to life a recently launched brand located in Tampa, Florida. The Coppertail Brewing Co drew inspiration for its namesake from the founder's daughter and similarly follows the story of a sea monster. The intricate packaging design was created by [SPARK](https://www.trendhunter.com/trends/bioelectronic-medicine) and incorporates a stunning set of graphic drawings that infuse the brand with a whimsical artisan feel. Thus far, Coppertail has an impressive selection of four [craft beers](https://www.trendhunter.com/trends/range-of-beers); Free Dive (an IPA), Wheat Stroke (an American Wheat Ale), Unholy (a Trippel) and Night Swim (a Porter). The intricate labels showcase a perfectly executed range of designs that lend themselves to the microbrewery branding effort. Like many microbrewers, Coppertail's packaging features brown [Kraft](https://www.trendhunter.com/trends/tsacompliant-ranch) paper as a base in order to communicate its small-batch production methods. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Packaging Design:** Exploring unique and visually appealing packaging designs that tell a brand's story and create an artisan feel. - **Craft Beer Expansion:** The rise of microbreweries and the growing demand for craft beers, leading to increased opportunities for new brewery brands to enter the market. - **Narrative Branding:** Using storytelling and creating a brand narrative to engage consumers and differentiate products in a crowded marketplace. ### Sectors Adopting This - **Craft Beer:** Opportunity for new microbreweries to enter the craft beer market and attract consumers with creative branding and packaging designs. - **Packaging Design:** Growing demand for unique and visually appealing packaging designs in various industries including craft beer, cosmetics, and food products. - **Brand Marketing and Storytelling:** Brands across industries can benefit from using narrative branding techniques to captivate audiences and build strong emotional connections with consumers. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)