# Microbiome Docu-Series Crown Announced the Launch of Its Microbiome Webinar Series By Kalin Ned | Published 2020-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/microbiome-webinar References: [prnewswire](https://www.prnewswire.com/news-releases/crown-introduces-beauty-and-the-bacteria-microbiome-docu-series-301109264.html) & [crownlaboratories](https://www.crownlaboratories.com/research-and-development/microbiome/) [Crown](https://www.trendhunter.com/trends/crown-hair-society)—one of the companies that lead the industry in dermatology drugs, products, and devices—has recently unveiled a brand new microbiome webinar series titled 'Beauty and the Bacteria.' Hosted by Chief Science Officer, Thomas Hitchcock, Ph.D., the initiative seeks to connect consumers to leaders in microbiome research. The content will work to shine a light on "Crown's cutting-edge research into the world of the [skin microbiome](https://www.trendhunter.com/trends/inside-out-skin-health-combo), [as well as] debunk some of the fallacies associated with traditional skincare." Alongside the microbiome webinar, Crown announced the opening of its state-of-the-art [microbiome research facility](https://www.trendhunter.com/trends/meet-your-microbiome). "With the series, we wanted to allow the viewers to join us in investigating the skin's entanglement with the microorganisms that live on and in it," said Dr. Hitchcock. "Our intention is to help the viewers really understand what the skin is truly composed of, which is much more than just human cells, and how daily habits can either hurt or help the symbiosis that is important for ultimate skin health. Image Credit: Crown ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Microbiome-focused Skincare:** The microbiome webinar series creates an opportunity for companies to develop skincare products that target the specific microorganisms on and in the skin, promoting healthy skin flora. - **Personalized Microbiome Treatments:** With increased knowledge from the microbiome webinar series, there is an opportunity to develop personalized treatments that cater to an individual's unique skin microbiome. - **Microbiome-focused Marketing:** As interest in the skin microbiome grows, companies can capitalize on marketing their products with a focus on promoting healthy skin flora. ### Where This Applies - **Cosmetics:** Companies in the cosmetics industry can use the microbiome webinar series to develop skincare products that focus on promoting a healthy skin microbiome. - **Dermatology:** The microbiome research facility can provide new insights into the connection between the skin microbiome and dermatological conditions, leading to the development of innovative treatments. - **Health and Wellness:** Increased knowledge about the skin microbiome can lead to the development of new health and wellness products that target the microbiome to promote overall health. ## Related on Trend Hunter - [Microbiome-Focused Skin Lines](https://www.trendhunter.com/trends/revoderm-pharma.md) - [Microbiome-Supporting Beauty Lines](https://www.trendhunter.com/trends/om-botanical.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [In-Depth Dermatologist Web Series](https://www.trendhunter.com/trends/derm-detective-demystifying-dermatology.md) - [Microbiome Measurement Kits](https://www.trendhunter.com/trends/smart-derma.md) - [Foundational Skincare Classes](https://www.trendhunter.com/trends/skin-health-series.md) - [Skincare Microbiome Workshops](https://www.trendhunter.com/trends/meet-your-microbiome.md) - [Microbiome-Friendly Eczema Skincare](https://www.trendhunter.com/trends/microbiome-friendly-eczema.md) - [Tailored Skin Care Recommendations](https://www.trendhunter.com/trends/pond-skins-microbiome-analyzer.md)