# Plant-Based Gut Supplements Gaia Herbs' Microbiome Food Shares Full-Body Functional Benefits By Laura McQuarrie | Published 2020-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/microbiome-food References: [businesswire](https://www.businesswire.com/news/home/20200218005337/en) & [gaiaherbs](https://www.gaiaherbs.com/) In [Gaia Herbs'](https://www.trendhunter.com/trends/herbal-gummies) new range of supplements to calm and balance the digestive system, there's Microbiome Food, a herbal supplement that's designed to [support gut health](https://www.trendhunter.com/trends/foundational-daily-fiber) and set the foundation for overall wellness. This cinnamon-flavored supplement takes the form of a [plant-based prebiotic powder](https://www.trendhunter.com/trends/prebiotic-fibre-powder) that includes ingredients like larch and acacia gum to support the microbiome and the functions of the digestive system. Like all of Gaia Herbs' products, Microbiome Food is vegan-friendly, free from gluten, dairy and soy, and made without GMO ingredients or seeds, chemical fertilizers or pesticides. To support transparency, Gaia Herbs offers a traceability program called Meet Your Herbs that gives customers the ability to enter a product's ID number to call up information on the origins, harvesting, extractions and tests for ingredients. Image Credit: Gaia Herbs ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Gut Supplements:** Disruptive innovation opportunity: Develop new plant-based gut supplements with unique ingredients and flavors to cater to the growing demand for digestive health products. - **Microbiome Food:** Disruptive innovation opportunity: Create microbiome-focused supplements that combine prebiotics and herbal ingredients to support overall gut health and wellness. - **Transparency in Supplements:** Disruptive innovation opportunity: Build traceability programs in the supplement industry that provide customers with detailed information about the origins, harvesting, and testing of ingredients for transparency and trust. ### Where This Applies - **Health and Wellness:** Disruptive innovation opportunity: Explore new formulations and delivery methods for plant-based gut supplements in the health and wellness industry. - **Nutraceuticals:** Disruptive innovation opportunity: Develop innovative microbiome-focused supplements in the nutraceutical industry to cater to the increasing demand for digestive health products. - **Transparency Technology:** Disruptive innovation opportunity: Create technology solutions for traceability and transparency in the supplement industry to meet the consumer demand for more information and trust in the products they consume. ## Related on Trend Hunter - [Triple-Action Fiber Supplements](https://www.trendhunter.com/trends/ancient-brave-true-biome.md) - [Gut Support Multivitamin Gummies](https://www.trendhunter.com/trends/biokult-3in1-biotic-blend-gummies.md) - [Gut Bacteria-Focused Health Companies](https://www.trendhunter.com/trends/bioma-health.md) - [All-Natural Gut Supplements](https://www.trendhunter.com/trends/ag1.md) - [Gut Health-Supporting Gummies](https://www.trendhunter.com/trends/wonderbiome-gummy.md) - [Daily Microbiome-Supporting Supplements](https://www.trendhunter.com/trends/daily-pre-probiotic.md) - [2-Step Digestive Health Systems](https://www.trendhunter.com/trends/superbiome-by-juice-plus.md) - [Intimate Microbiome Supplements](https://www.trendhunter.com/trends/gut-pro.md) - [Rejuvenating Microbiome-Supporting Supplements](https://www.trendhunter.com/trends/microbiome-rejuvenate.md)