# Microbiome-Balancing Scalp Serums Act+Acre's Microbiome Cooling Scalp Serum Provides Quick Relief By Laura McQuarrie | Published 2024-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/microbiome-cooling-scalp-serum References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products-im-buying-in-2024) & [actandacre](https://actandacre.com/products/microbiome)  Act+Acre's Microbiome Cooling Scalp Serum is a new skin-caring scalp serum that focuses on relieving the discomfort of a dry, itchy scalp and reducing loose flakes and scales. This daily cooling scalp serum specifically supports and balances the scalp microbiome, and it does so with the brand's Amino M³ Complex. Those with a dry and irritated scalp, itchiness, flaking or dandruff will appreciate this bioactive blend of clinically validated ingredients and other purposeful additions like cooling peppermint oil and fireweed extract. This fast-acting scalp serum promises relief in 30 seconds and results in 30 days. To use, Act+Acre recommends massaging the product into the scalp and leaving it on or applying it as a spot treatment on areas that need extra attention. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 65% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Microbiome-balancing Scalp Serums:** Opportunity for developing innovative scalp serums that focus on relieving discomfort and reducing flakes and scales by supporting and balancing the scalp microbiome. - **Skin-caring Scalp Serums:** Creating scalp serums that not only provide relief for dry and itchy scalps but also offer skin-caring benefits with clinically validated ingredients. - **Fast-acting Relief for Scalp Discomfort:** Developing scalp serums that promise quick relief within 30 seconds and noticeable results within 30 days. ### Sectors Adopting This - **Beauty and Personal Care:** Opportunity for beauty and personal care companies to develop scalp serums that target microbiome balance and provide relief for common scalp issues. - **Hair Care:** Innovative scalp serums can disrupt the hair care industry by offering targeted solutions for scalp discomfort, dryness, and flakes. - **Natural Cosmetics:** Natural cosmetics brands can tap into the demand for scalp serums with clinically validated ingredients and skin-caring benefits to cater to consumers seeking holistic hair and scalp care. ## Related on Trend Hunter - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [Oil Control Scalp Serums](https://www.trendhunter.com/trends/oily-scalp-serum.md) - [Minimal-Ingredient Scalp Serums](https://www.trendhunter.com/trends/bare-itchy-scalp-relief-serum.md) - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md) - [Hydration-Focused Scalp Serums](https://www.trendhunter.com/trends/blossom-essentials.md) - [Prebiotic Scalp Relief Oils](https://www.trendhunter.com/trends/scalp-relief-oil.md) - [Derm-Developed Scalp Serums](https://www.trendhunter.com/trends/rhute.md) - [Microbiome-Balancing Acne Serums](https://www.trendhunter.com/trends/biomebalancing-clear-prevent-serum.md) - [Type-Specific Scalp Serums](https://www.trendhunter.com/trends/hairapy.md)