# Microbiome-Based Skincare Brands Cultured Explores Skin's Relationship with Microbes & Bacteria By Laura McQuarrie | Published 2021-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/microbiome-based-skincare References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/REN_Skincare_founder_returns_to_beauty_with_new_microbiomebased_skin_care_brand_Cultured/178234) Cultured is a new microbiome-based skincare brand that focuses on the body's relationship between microbes and bacteria, and it makes products to support the skin's own intelligence. The "biomecare" brand's products are geared towards helping the skin protect, repair and renew itself for skin that's all-around healthier, as well as less prone to dryness, sensitivity and breakouts. Some of the active ingredients that can be found in the [microbiome-based skincare products](https://www.trendhunter.com/trends/inside-out-skin-health-combo) include [prebiotics, postbiotics, ferments](https://www.trendhunter.com/trends/fermented-skincare-line), counter-preservatives and micro-algae extracts. Notably, the skincare formulas are said to activate cells deep within the skin, which is beneficial for amplifying the production of collagen, elastin and peptides. The newly debuted Biome One trio includes essentials like a Cleansing Balm, the multi-active Biome One Serum and the exfoliating jelly Biome One Mask. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 73% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Microbiome-focused Skincare:** The rise of skincare brands that prioritize the importance of the skin's microbiome presents an opportunity for the development of new products and ingredients. - **Natural Microbiome-supporting Ingredients:** The use of prebiotics, postbiotics, ferments, and micro-algae extracts in skincare products highlights the potential for natural, microbiome-supporting ingredients in the beauty industry. - **Cell-activating Skincare Formulas:** The development of skincare products that activate cells deep within the skin presents an opportunity for novel formulations that enhance collagen, elastin, and peptide production. ### Industries Being Reshaped - **Beauty and Personal Care Industry:** The beauty and personal care industry can utilize the trend of microbiome-focused skincare to develop innovative products that prioritize natural ingredients and cell-activating formulas. - **Biotech and Pharmaceutical Industry:** The research behind the skin's microbiome and the potential benefits of microbiome-supporting ingredients in skincare present an opportunity for the biotech and pharmaceutical industry to develop new products and treatments. - **Wellness and Fitness Industry:** The trend of microbiome-focused skincare aligns with the growing interest in wellness and self-care, presenting an opportunity for the wellness and fitness industry to expand into skincare products that support overall health and wellbeing. ## Related on Trend Hunter - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [Microbiome-Focused Skin Lines](https://www.trendhunter.com/trends/revoderm-pharma.md) - [Microbiome-Supporting Beauty Lines](https://www.trendhunter.com/trends/om-botanical.md) - [Plumping Prebiotic Moisturizers](https://www.trendhunter.com/trends/biomebounce.md) - [Microbiome-Friendly Beauty Sticks](https://www.trendhunter.com/trends/biomeblush.md) - [Skin Microbiome Product Lines](https://www.trendhunter.com/trends/world-microbiome-day.md) - [Fermented Skincare Lines](https://www.trendhunter.com/trends/fermented-skincare-line.md) - [Holistic Dermatological Skincare Lines](https://www.trendhunter.com/trends/gutbrainskin.md) - [Microbiome Measurement Kits](https://www.trendhunter.com/trends/smart-derma.md)