# Micro Toy Boxes Super Impulse's Micro Toy Box Shares Miniature Collectibles of Beloved Toys By Laura McQuarrie | Published 2021-11-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/micro-toy-box References: [prnewswire](https://www.prnewswire.com/news-releases/super-impulse-proves-no-one-thinks-smaller-with-new-micro-toy-box-301413886.html) & [superimpulse](http://www.superimpulse.com)  Super Impulse, the creator of Wacky Packages Minis and the popular World's Smallest product lines, is introducing the Micro Toy Box as a brand-new line of collectibles featuring tiny versions of some of the most popular toys in the world. Featuring officially licensed playthings from [Hasbro](https://www.trendhunter.com/trends/nano-mals), [Mattel](https://www.trendhunter.com/trends/mini-barbieland), [Spin Master](https://www.trendhunter.com/trends/spin-master-1) and more, collectors will find multi-generational items from the Toy Hall of Fame, including the smallest versions of Barbie, Nerf, Hot Weels and Rubik's that they've ever seen. Series 1 of the line kicks off with 50 miniatures, including six rare and two scarce finds. Within a blind box, there are five mini toys to discover, plus one mini sticker and a checklist. These tiny toys come in at just 3/4" to 1 1/4" and they can be stored and displayed within the package once opened. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 21% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Micro Collectibles:** Creating and marketing miniature versions of popular collectibles provides a unique opportunity to tap into new markets and create a new niche within the collectibles industry. - **Blind Box Model:** Adopting a blind box distribution method increases excitement and incentivizes repeat purchases, creating a profitable opportunity to leverage scarcity and rarity in the collectibles market. - **Licensing Partnerships:** Forming licensing partnerships with major brands like Hasbro, Mattel, and Spin Master provides a new channel to reach consumers who are passionate about collecting, while also offering an opportunity to cross-promote and expand product lines. ### Sectors Adopting This - **Collectibles:** Creating and marketing miniature versions of popular collectibles provides a unique opportunity to tap into new markets and create a new niche within the collectibles industry. - **Toy:** Forming licensing partnerships with major toy brands like Hasbro, Mattel, and Spin Master provides a new channel to reach consumers who are passionate about collecting, while also offering an opportunity to cross-promote and expand product lines. - **Retail:** The blind box model can be applied to other industries beyond just the collectibles industry, such as in retail, creating a new way to incentivize and increase sales while leveraging scarcity and rarity to create excitement around products. ## Related on Trend Hunter - [Super-Mini Toy Collectibles](https://www.trendhunter.com/trends/minis-in-minis.md) - [Miniaturized Doll Collections](https://www.trendhunter.com/trends/mini-barbieland.md) - [Micro Tex-Mex QSR Toys](https://www.trendhunter.com/trends/mga-miniverse-make-it-mini-taco-bell-collection.md) - [Miniature Baking Collectibles](https://www.trendhunter.com/trends/mini-food.md) - [Surprise Mini Dolls](https://www.trendhunter.com/trends/lol-surprise-sooo-mini.md) - [Miniature Vinyl Collectibles](https://www.trendhunter.com/trends/itsmol.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Celebrarory Platinum Collectibles](https://www.trendhunter.com/trends/mini-brands-disney-100.md) - [Miniature Baby Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-real-baby.md)