# Motivating Workout Ads The 'miCoach Says' Commercial Will Make You Want to Get Fit By Vittoria Natarelli | Published 2010-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/micoach-says References: [adland](http://adland.tv/commercials/adidas-micoach-says-2010) & [adidas](http://www.adidas.com/ca/homepage.asp) The 'miCoach Says' commercial will get its viewers' hearts pumping while providing them with the inspiration to work out. Promoting the miCoach app, a [personal coaching system](https://www.trendhunter.com/trends/my-ai-trainer) for your [iPhone](https://www.trendhunter.com/trends/studio-app) or iPod, this commercial manages to successfully sell the application and also the accompanying lifestyle. People are always looking for an [easier way to work out](https://www.trendhunter.com/trends/zero-missed-workouts), and if the app is as encouraging as the 'miCoach Says' commercial, then it's safe to say that the population is about to get a lot more athletic. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Virtual Coaching:** The miCoach app demonstrates the potential for virtual coaching in the fitness industry. - **Motivational Advertising:** The 'miCoach Says' commercial illustrates the power of motivational advertising in inspiring individuals to exercise. - **Connected Fitness:** The miCoach app exemplifies the rise of connected fitness technology, connecting users with personalized coaching and tracking. ### Industries Being Reshaped - **Fitness Apps:** The success of the miCoach app suggests an opportunity for growth in the fitness app industry. - **Digital Advertising:** Motivational advertising, as seen in the 'miCoach Says' commercial, presents an innovative approach for digital advertising methods. - **Wearable Technology:** The miCoach app's integration with wearable devices presents potential advancements in the wearable technology industry for fitness tracking. ## Related on Trend Hunter - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [AI-Powered Workout-Monitoring Systems](https://www.trendhunter.com/trends/smart-workout-companion.md) - [AI-Driven Fitness Models](https://www.trendhunter.com/trends/fitness-model.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Modernized Tech-Driven Fitness Platforms](https://www.trendhunter.com/trends/power-progress.md) - [Motivational Push-Up Apps](https://www.trendhunter.com/trends/pushup-quest.md) - [AI Fitness Coaches](https://www.trendhunter.com/trends/ifit-ai-coach.md)