# Cheesy Mouse Ear Crackers Goldfish is Releasing a Limited-Edition Mickey Mouse Cracker By Katherine Pendrill | Published 2018-10-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mickey-mouse-cracker References: [delish](https://www.delish.com/food-news/a23515193/mickey-mouse-goldfish/) Mickey Mouse is set to turn 90 and [Pepperidge Farm](https://www.trendhunter.com/trends/goldfish-halloween-packs) is marking the occasion by releasing limited-edition Mickey Mouse crackers. The new collection joins a number of other Mickey Mouse tributes, including Oreo's birthday cookies, Sugarfina's candy bento boxes, and Ample Hills' mouse ear ice creams. The new Mickey Mouse crackers are a fun and colorful twist on Pepperidge Farm's iconic goldfish crackers. Instead of cheesy orange fish, the special birthday bags are also filled with bright red, mouse-shaped crackers. For those interested in picking up a bag, the limited-edition crackers are exclusively available at [Target](https://www.trendhunter.com/trends/seasoned-pretzels) from now until October 1st, 2019. That means that fans have an entire year to celebrate everyone's favorite cartoon mouse with a cheesy take on the iconic [Disney](https://www.trendhunter.com/trends/disney-cereals) character. Image Credit: *Goldfish.* ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collectibles:** The release of limited-edition Mickey Mouse crackers highlights the growing trend of collectible food items, offering unique and exclusive experiences for consumers. - **Brand Collaborations:** Collaborations between food brands and popular characters, like Mickey Mouse, create buzz and excitement, attracting new customers and driving sales. - **Nostalgia-marketing:** Brands tapping into nostalgia-based marketing strategies, such as creating throwback limited-edition products, can evoke feelings of nostalgia and sentimentality, appealing to consumers' emotional connection with iconic characters. ### Industries Being Reshaped - **Food and Beverage:** The limited-edition treat industry offers opportunities for innovative product collaborations, driving sales and creating brand awareness. - **Retail:** Target's exclusive partnership with Pepperidge Farm for the limited-edition Mickey Mouse crackers highlights the significance of collaborations in the retail industry, attracting consumers and driving foot traffic to stores. - **Marketing and Advertising:** Nostalgia-marketing campaigns, like the release of limited-edition Mickey Mouse crackers, demonstrate the potential for strategic storytelling and brand partnerships to create consumer engagement and generate buzz. ## Related on Trend Hunter - [Chip-Inspired Fish Crackers](https://www.trendhunter.com/trends/chipinspired-fish-crackers.md) - [Spicy Fish-Inspired Snacks](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers.md) - [Magically Inspired Graham Crackers](https://www.trendhunter.com/trends/goldfish-butterbeer-flavored-grahams.md) - [Glowing Halloween Cracker Snacks](https://www.trendhunter.com/trends/goldfish-halloween-packs.md) - [Supersized Cheesy Crackers](https://www.trendhunter.com/trends/goldfish-mega-bites.md) - [Fish Seasoning-Inspired Crackers](https://www.trendhunter.com/trends/old-bay-seasoned-goldfish.md) - [Collaboration Graham Crackers](https://www.trendhunter.com/trends/goldfish-hello-kitty.md) - [Minty Cocoa Collaboration Snacks](https://www.trendhunter.com/trends/peppermint-cocoa-grahams.md) - [Cafe-Themed Cracker Snacks](https://www.trendhunter.com/trends/pumpkin-spice-grahams.md)