# Joyous Beer Commercials The Michelob ULTRA Super Bowl Ad Considers the Role of Happiness By Riley von Niessen | Published 2021-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/michelob-ultra-super-bowl-ad References: [youtube](https://www.youtube.com/watch?v=6nzZW8BN-WY&feature=youtu.be) & [michelobultra](https://www.michelobultra.com/?jhisf) The 2021 [Michelob](https://www.trendhunter.com/trends/michelob-ultra-fridge) [ULTRA](https://www.trendhunter.com/trends/michelob-ultra1) Super Bowl ad has been unveiled, and features a lineup of some of sports' greatest icons, such as Serena Williams, Alex Morgan, Brooks Koepka, Anthony Davis, and Peyton Manning. The 60-second commercial, dubbed 'Happy,' shows how each superstar can attribute much of their success to the happiness in their lives, which "[fuels] the run towards greatness." With its positive messaging, the ad tells viewers to do what they enjoy, and not expect happiness to come as a result of "winning," in whichever context applies to them. To create the ad, Michelob ULTRA partnered with creative agency [Wieden + Kennedy](https://www.trendhunter.com/trends/trigger-the-taste) New York. Happy marks the lifestyle-focused beer brand's sixth consecutive Super Bowl appearance. Image Credit: Michelob ULTRA ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Happiness-marketing Trend:** Brands will increasingly focus on promoting happiness as a key value in their marketing strategies to attract customers who prioritize well-being. - **Emotional Advertising Trend:** Emotional storytelling in advertising will continue to gain importance as it connects with viewers on a deeper level and helps brands deliver impactful messages. - **Celebrity Endorsement Trend:** Celebrities will play a crucial role in brand campaigns as they help increase brand awareness, credibility and attract younger audiences. ### Who This Affects Most - **Beverage Industry:** Beverage companies can use happiness and emotional advertising to differentiate their products and gain market share, while building a loyal fan base. - **Sports Industry:** Sports teams and organizations can partner with brands that promote happiness and positivity to align and further their values, while also creating engaging marketing campaigns. - **Advertising Industry:** Agencies and marketers can capitalize on the happiness marketing trend by creating campaigns that resonate with audiences, connect them with brands and generate buzz. ## Related on Trend Hunter - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Athlete-Honoring Limited Beer Cans](https://www.trendhunter.com/trends/michelob-ultra-1.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md)