# Political Fashion Battles Michelle Obama Opts For J. Crew, Not Luxe Wardrobes By Going Like Sixty | Published 2008-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michelle-obamas-leno-look-from-j-crew References: [huffingtonpost](http://www.huffingtonpost.com/2008/10/27/michelle-obama-tells-leno_n_138401.html) Michelle Obama made it clear that she doesn't spend contributors' money on her wardrobe, a comment referencing Sarah Palin's $150,000 fall wardrobe. Appearing on 'The Tonight Show with Jay Leno,' Michell Obama wanted to talk fashion. Leno guessed Michelle Obama spent about $60,000 on her wardrobe. She pointed out that she was wearing an ensemble from J. Crew. Michelle Obama wore a [bright yellow sweater](https://www.trendhunter.com/trends/rollneck-sweater), skirt, and blouse. She added that she is excellent at finding [good fashion online](https://www.trendhunter.com/trends/old-navy-x-anna). **Implications** - The first lady has skyrocketed to first fashion icon status since the start of Obama's campaign, though she opts for form fitting choices that work for her personality, instead of [high priced, luxury brands](https://www.trendhunter.com/trends/wirkin). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 80% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Fashion:** The trend of opting for affordable fashion over luxury brands is gaining popularity, as seen with Michelle Obama choosing J. Crew. - **Online Shopping:** More people are turning to online platforms to find good fashion deals, as Michelle Obama mentioned her expertise in finding good fashion online. - **Personal Style:** There is a growing emphasis on personal style as a form of fashion expression, exemplified by Michelle Obama's choice of form-fitting outfits that suit her personality. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers that offer affordable clothing options, like J. Crew, have an opportunity to cater to the growing demand for affordable fashion. - **E-commerce:** The rise of online shopping for fashion items presents an opportunity for e-commerce platforms to capitalize on the demand for convenient and affordable fashion shopping experiences. - **Fashion Styling:** The emphasis on personal style opens up opportunities for fashion stylists to help individuals express themselves through their fashion choices. ## Related on Trend Hunter - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [K-Pop Idol Wardrobe Auctions](https://www.trendhunter.com/trends/lisa-off-duty.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md)