# Presidential Greenspiration Michelle Obama's White House Garden Fuels Home Gardeners By Marissa Brassfield | Published 2009-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/michelle-obama-white-house-garden References: [america.gov](http://www.america.gov/st/peopleplace-english/2009/April/20090410152545bcreklaw0.3610803.html) Barack and Michelle Obama decided to plant an organic garden in the [White House](https://www.trendhunter.com/trends/2023-pinot-noir) to inspire U.S. citizens to become more connected with the food they eat, and it looks like their effort has been a smashing success. The [National Gardening Association](https://www.trendhunter.com/trends/comprehensive-recycling) reports that 43 million families will have a home garden in 2009--37% of all U.S. households. These figures are even more staggering when you consider that in 2008, 36 million families reported growing vegetables, fruit, herbs, or berries at home. That's a rise of 19% over the course of one year. While the economy and rise in awareness of eco-friendly practices are certainly crucial factors in this growth, the White House garden championed by Michelle Obama has definitely brought home gardening to national media attention. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Home Gardening Boom:** The rise in home gardening has created opportunities for companies to innovate and create new products to cater to this market. - **Organic Farming:** The Obama's decision to plant an organic garden at the White House inspired more people to pursue organic farming and increased demand for organic produce. - **Awareness of Healthy Eating:** The increased interest in home gardening highlights a trend towards healthier eating habits among consumers, creating opportunities for food companies to offer healthier products. ### Who This Affects Most - **Agriculture:** The home gardening boom presents an opportunity for agricultural companies to provide education, tools and supplies for home gardeners. - **Food:** The rise in awareness of healthy eating and home gardening has created opportunities for new products in the food industry, such as organic produce and healthy snacks. - **Home & Garden:** The increase in home gardening has created a new market for home and garden companies to offer tools, supplies and furnishings to cater to this growing trend. ## Related on Trend Hunter - [Comprehensive Gardening Brands](https://www.trendhunter.com/trends/gardenuity.md) - [Indoor Gardening Planters](https://www.trendhunter.com/trends/the-fieldhouse.md) - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Beginners Vegetable Garden Kits](https://www.trendhunter.com/trends/gourmet-garden.md) - [Indoor Hydroponic Smart Gardens](https://www.trendhunter.com/trends/rise-gardens-indoor-device.md) - [Architecture-Inspired Indoor Gardens](https://www.trendhunter.com/trends/vegetment-vegetable-cultivator.md) - [Minimalist Indoor Gardening Systems](https://www.trendhunter.com/trends/balconyfarm-pot.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Four-in-One Herb Planters](https://www.trendhunter.com/trends/harry-herbs-indoor-herb-garden.md)