# Dieting Crusades Michelle Obama's ‘Let's Move' Campaign Targets Kids By Luisa Amanda Gomes | Published 2010-02-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/michelle-obama-lets-move-campaign References: [thehill](http://thehill.com/blogs/blog-briefing-room/news/80401-steele-suggests-critics-are-racist) Michelle Obama's 'Let's Move' campaign was launched in hopes to eliminate [childhood obesity](https://www.trendhunter.com/trends/modern-weight-management). Childhood obesity actually affects one third of American children and at least $150 billion is spent every year to treat the condition and yet, the rate continues to grow. Alarmingly, [obesity rates](https://www.trendhunter.com/trends/atkins-way) have tripled in the past 30 years, which could mean that American children will have a shorter lifespan than their own parents! Such upsetting stats has moved Michelle Obama to create this '[Let's Move' crusade](https://www.trendhunter.com/trends/eat-different), which hopes to solve this epidemic. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 30% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Childhood Obesity Solutions:** Michelle Obama's 'Let's Move' campaign is an opportunity for companies to develop innovative solutions to combat childhood obesity. - **Healthy Eating Promotion:** The increase in obesity rates creates a chance for businesses to promote healthier eating habits and promote better overall health. - **Fitness Programs and Products:** The 'Let's Move' campaign could inspire new fitness programs and products catering specifically to children and further increase overall fitness opportunities. ### Industries Being Reshaped - **Food and Nutrition:** The 'Let's Move' campaign highlights a potential in the food and nutrition industry, finding healthy alternatives to traditional, processed foods. - **Fitness and Exercise:** The campaign promotes the exploration of opportunities in the fitness and exercise industry by increasing access to products and programs designed for children. - **Health and Wellness:** 'Let's Move' creates opportunities in the health and wellness industry by raising awareness of childhood obesity and tools to help overcome it. ## Related on Trend Hunter - [Obesity-Tackling Government Apps](https://www.trendhunter.com/trends/government-app.md) - [Youth Movement Competitions](https://www.trendhunter.com/trends/absurdly-good-games.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Health-Conscious Fast-Food Initiatives](https://www.trendhunter.com/trends/yum-china.md) - [Children's Food-Insecurity Campaigns](https://www.trendhunter.com/trends/never-miss-a-lunch.md) - [Chronic Desease Advocacy Groups](https://www.trendhunter.com/trends/end-chronic-disease.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md)