# City-Centered Fashion The Michelle Mccallum for Grazia Italy August 2012 Editorial is Urban Chic By Jennifer Gosnell | Published 2012-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michelle-mccallum-for-grazia-italy-august-2012 References: [fashion-mags](http://www.fashion-mags.com/2012/08/michelle-mccallum-grazia-italy-august.html?utm_source=dlvr.it&utm_medium=twitter) & [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2012/08/streetstyle-michelle-mccallum-by-olivia.html) Michelle Mccallum for Grazia Italy August 2012 brings urban chic fashions to the streets of New York City just in time for Fashion Week. With all the favorite styles of the upcoming Autumn season, the August 2012 editorial does an amazing job of encompassing the upcoming styles and incorporating some bold new looks for you to try yourself (without being too over the top). Whether you're looking to incorporate a new blazer style or a new eyebrow style (see: emerald green eyebrow bling), the editorial has a range of awesome looks that almost anyone can pull off. The urban chic looks play on the best of the upcoming season and styles that are a fantastic mix of classic and modern. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban-fashion Merchandising:** Developing fashion lines and merchandising strategies in major cities to attract millennial customers looking for style and convenience - **Street Style Influencer Marketing:** Partnering with fashion influencers and bloggers to promote urban-inspired fashion through social media platforms - **Sustainable Urban Fashion:** Creating eco-friendly and ethically sourced urban fashion products for environmentally conscious consumers ### Who This Affects Most - **Fashion Retail:** Innovating strategies and products to meet the emerging trends in urban fashion - **Marketing and Advertising:** Creating new marketing strategies for millennial consumers seeking style and convenience in the urban landscape - **Sustainability:** Pioneering innovative eco-friendly solutions for urban fashion products ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)