# Monochrome Merchant Branding Micheline Image by Anagrama Brings Pattern to the Print Shop By Amelia Roblin | Published 2011-01-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/micheline-image-by-anagrama References: [thedieline](http://www.thedieline.com/blog/2011/1/11/micheline.html) & [anagrama](http://anagrama.com/portafolio/84-micheline) I know that this space is home to a print shop, but I'm very tempted to live in it thanks to the revamped Micheline image by Anagrama. The firm had a hand in reworking the stationery store's logo, packaging, business cards, branding and interior design to create a charming aesthetic for a retailer that sells items of gorgeous graphic quality. Exploiting an array of [black and white patterns](https://www.trendhunter.com/trends/tom-ford-boutique), from polka dots and stripes to checkers and houndstooth, the new Micheline image by Anagrama complements its [colorful merchandise](https://www.trendhunter.com/trends/european-retail), while captivating customers with its own [elegant aesthetic](https://www.trendhunter.com/trends/white-is-good-shop). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Monochrome Merchant Branding:** Anagrama's rebranding of Micheline Image shows that black and white patterns can add an elegant aesthetic to a business's branding and design. - **Patterned Packaging:** Anagrama's redesign of Micheline Image packaging highlights the trend of using patterns to add visual interest to product packaging. - **Graphic Quality Trend:** The popularity of Micheline Image's graphic quality merchandise highlights a trend in the retail industry towards visually appealing and well-designed products. ### Industries Being Reshaped - **Stationery Retail:** Anagrama's rebranding of Micheline Image provides a blueprint for stationery retailers looking to update their branding and design. - **Product Packaging:** Anagrama's redesign of Micheline Image packaging highlights the importance of eye-catching packaging in industries such as cosmetics, food and beverage, and fashion. - **Graphic Design and Illustration:** The trend towards graphic quality merchandise and Anagrama's work with Micheline Image shows the importance of skilled graphic design and illustration in various industries from advertising to web design. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Whimsical Toronto Luggage Stores](https://www.trendhunter.com/trends/monos-store.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Geometric Colorful Residential Spaces](https://www.trendhunter.com/trends/graphic-house.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Re-Imagined Furniture Identities](https://www.trendhunter.com/trends/herman-miller-2024.md)