# NFT-Focused Digital Clubs Michelin Launches the Exclusive Michelin 3xplorer NFT Club By Kanesa D | Published 2023-05-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/michelin-3xplorer References: [crypto.news](https://crypto.news/michelin-to-launch-michelin-3xplorer-club-nft-series-on-ethereum/) & [michelin](https://www.michelin.com/)  Global tire manufacturer, Michelin, has introduced a new non-fungible token ([NFT](https://www.trendhunter.com/trends/club-dvin)) series called the '[Michelin 3xplorer Club](https://www.trendhunter.com/trends/exclusive-culinary-road-trip)'. On June 15, 5,000 NFTs are scheduled to be issued and put up for sale on Ethereum as a part of the project. The Michelin 3xplorer Club community will be accessible to all members, while those having NFT format member cards will be given priority access. 'Michelin 3xplorer Club' members will own their own version of the Michelin Man-themed digital pieces. There will also be a lottery and community challenges to enable participants to participate in unique activities, and the club will also provide unique experiences for guests interested in the Michelin food guide. The 'Michelin 3xplorer Club' NFTs will go on sale on June 15. Image Credit: Michelin ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 40% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Nft-based Clubs:** As more companies explore the use of non-fungible tokens, creating exclusive membership clubs may prove lucrative for brands looking to build digital communities. - **Digital Collectibles:** The launch of Michelin's NFT series highlights the growing popularity of digital collectibles, indicating potential for businesses to monetize unique digital creations. - **Blockchain-based Sales:** The sale of Michelin's NFTs on Ethereum highlights the potential for blockchain technology to revolutionize not just currency, but also sales and collectibles markets. ### Who This Affects Most - **Automotive:** Auto brands can use NFTs to create exclusive communities for car enthusiasts and collectors, offering unique digital collectibles and experiences. - **Hospitality:** The Michelin 3xplorer Club's focus on food experiences indicates potential for hospitality businesses to leverage NFTs for exclusive dining experiences and other unique offers for members. - **Digital Art:** The rise of NFTs is poised to have a significant impact on the digital art industry, offering new opportunities for artists to monetize their work and for collectors to own unique digital creations. ## Related on Trend Hunter - [NFT Wine Communities](https://www.trendhunter.com/trends/club-dvin.md) - [Members-Only NFT Restaurants](https://www.trendhunter.com/trends/flyfish-club.md) - [Luxury Restaurant NFTs](https://www.trendhunter.com/trends/chotto-matte-nft.md) - [Exclusive NFT Clubs](https://www.trendhunter.com/trends/exclusive-nft-clubs.md) - [Automobile NFT Universes](https://www.trendhunter.com/trends/shooting-star.md) - [Beachside NFT Restaurants](https://www.trendhunter.com/trends/nft-restaurants.md) - [Metaverse Wine Clubs](https://www.trendhunter.com/trends/nft-wine-club.md) - [Public NFT Membership Systems](https://www.trendhunter.com/trends/io-membership-nft.md) - [Cereal-Themed NFTs](https://www.trendhunter.com/trends/cereal-club.md)