# Blended Granola Butters Michele’s Granola Butter is Made with Toasted Oats, Coconut & Nuts By Laura McQuarrie | Published 2023-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/micheles-granola-butter References: [specialtyfood](https://www.specialtyfood.com/news/article/seen-summer-fancy-food-show-day-2/) & [michelesgranola](https://www.michelesgranola.com/products/original-oat-nut-butter)  At the Summer Fancy Food Show, fans of nut butter and granola were introduced to a new way to enjoy both foods at once with [Michele’s](https://www.trendhunter.com/trends/red-quinoa-granola) Granola Butter. This [spreadable granola](https://www.trendhunter.com/trends/grazola) is available in two varieties, Original Oat & Nut Butter and Maple Pecan Oat & Nut Butter, which are made with blended and toasted oats, coconut, nuts and a hint of pure maple sugar for sweetness. This spreadable, dippable and spoonable treat offers a fresh new way for people to enjoy everything from breakfast toast and [nut butter cups](https://www.trendhunter.com/trends/cravers) to pancakes. Spreadable granola puts a creative twist on classic breakfast spreads, combining the delightful crunch of traditional granola with the smooth, creamy texture of nut butter. Its versatility and wholesome ingredients make it a standout, providing a satisfying and nutritious alternative to both options. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 80% | Activity: 62% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spreadable Granola:** Creating a new category by combining the texture of granola with the smoothness of nut butter. - **Blended Nut Butter:** Introducing a unique blend of oats, coconut, nuts, and maple sugar for added flavor and sweetness. - **Alternative Breakfast Spreads:** Offering a wholesome and versatile option for breakfast toast, nut butter cups, and pancakes. ### Industries Being Reshaped - **Food Manufacturing:** Opportunity to innovate and create new products within the breakfast spread category. - **Health and Wellness:** Providing a nutritious and satisfying alternative for health-conscious consumers. - **Retail and E-commerce:** Retailers and online platforms can capitalize on the growing demand for innovative and healthier breakfast options. ## Related on Trend Hunter - [Nutty Cookie-Inspired Granolas](https://www.trendhunter.com/trends/peanut-butter-cookie-granola.md) - [Dubai-Style Granola Butters](https://www.trendhunter.com/trends/dubai-chocolate-granola-butter.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Nourishing Cookie Granolas](https://www.trendhunter.com/trends/cookie-granola.md) - [Coconut-Based Spreads](https://www.trendhunter.com/trends/coconut-based-spread.md) - [Snackable Granola Clusters](https://www.trendhunter.com/trends/natures-garden-clusters.md) - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md) - [Nutty Maple-Infused Granolas](https://www.trendhunter.com/trends/maple-pecan-granola.md) - [Peanut Butter Chocolate Granolas](https://www.trendhunter.com/trends/peanut-butter-chocolate-granola.md)