# Avant-Garde Boomer Editorials The Michele Lamy ODDA Magazine Cover Story Boasts Conceptual Imagery By Jana Pijak | Published 2016-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michele-lamy-odda References: [designscene.net](http://www.designscene.net/2016/03/michele-lamy-odda-magazine-julien-dys.html) & [oddamagazine](http://oddamagazine.com) Titled 'Blood & Roses,' this Michele Lamy ODDA Magazine feature graces the publication's Spring/Summer 2016 cover. Known as the wife and muse of fashion designer Rick Owens, Lamy show she is a true style icon in this set of [chic and conceptual portraits](https://www.trendhunter.com/trends/il-pranzo-campaign). Lensed by photographer Julien d’Ys, this Michele Lamy ODDA editorial is captured in the fashion icon's Paris home, a residence she shares with husband Rick Owens. Donning a wardrobe that also features her husband's pieces and those of avant-garde label [Comme des Garcons](https://www.trendhunter.com/trends/melissa-x-maldito), Lamy proves that age shouldn't limit one's self-expression. This striking cover story rejects subtlety and is infused with painted image filters that add to its conceptual theme. The editorial boasts styling by Alba Melendo and is an artful expression of style. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Conceptual Imagery:** The use of painted image filters offers an opportunity for innovative marketing in the fashion and advertising industries. - **Ageless Style:** The portrayal of an older woman as a fashion icon in this editorial opens up a market for age-inclusive fashion and beauty products. - **Influential Muses:** Styling editorials around creative muses like Michele Lamy provides an opportunity for collaborative marketing and product development between fashion designers and artists. ### Industries Being Reshaped - **Fashion:** The use of painted image filters, age-inclusive fashion and beauty products, and muses in creative editorial storytelling provide opportunities for disruptive innovation in the fashion industry. - **Advertising:** The use of conceptual imagery and ageless style in advertising campaigns offers an opportunity for innovative branding and increased engagement with audiences. - **Art:** The collaboration between fashion designers and artists in styling creative muses for editorial campaigns presents opportunities for cross-industry collaboration and product development. ## Related on Trend Hunter - [Limited-Edition Artistic Candles](https://www.trendhunter.com/trends/michle-lamy.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md)