# Sketched Bottle Branding Michelberger Booze Enchants with Fairytale-Inspired Packaging By Josh Mears | Published 2012-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/michelberger References: [thedieline](http://www.thedieline.com/blog/2012/1/5/the-michelberger-booze-company.html) & [michelbergerbooze](http://www.michelbergerbooze.com/) Michelberger has formulated a fascinating new German herbal alcohol drink that puts the emphasis on presentation. The newly formulated company, Michelberger, revamped and re-released a long-forgotten alcoholic herbal drink and is aiming to turn it into [liquid art](https://www.trendhunter.com/trends/anish-kapoor2). The company is comprised of two separate entities, one of which is a hotel and the other a design studio, a combination that became apparent when the new release was unveiled. The vividly enchanting imagery detailed on the [design of the bottles](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) is said to have taken its inspiration from [traditional German fairytales](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles) such as the Grimm stories, and Rumpelstiltskin. Michelberger’s schnapps-style beverage clocks in at a 45% alcohol lever, but is said to have a smooth and warming taste by the brand. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Artistic Bottle Packaging:** Opportunity for companies to create visually captivating packaging designs for their products. - **Revitalizing Forgotten Beverages:** Potential for companies to revive and modernize traditional or forgotten beverage recipes. - **Storytelling Through Product Design:** Incorporating storytelling into product design creates an opportunity for companies to connect with consumers on a deeper level. ### Where This Applies - **Alcoholic Beverages:** Creating innovative and visually appealing packaging designs can help companies stand out in a highly competitive market. - **Hotel and Hospitality:** Hotels could explore new revenue streams by offering unique and locally-produced alcoholic beverages to guests. - **Graphic Design:** Design studios can incorporate storytelling and folklore elements into their designs to create unique and memorable packaging for their clients. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Sleek Monochrome Spirit Bottles](https://www.trendhunter.com/trends/jgermeister-and-pantone.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md)