# Eye-Evading Photography The Michela Heim Photography Collection Leaves Viewers Wanting More By Jamie Danielle Munro | Published 2011-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michela-heim-photography-collection References: [flickr](http://www.flickr.com/photos/motionslow/) & [cargocollective](http://cargocollective.com/michelaheim/) This featured Michela Heim photography collection will leave you wishing you knew what these wistful subjects were looking at. Heim focuses on the backside of her participants as they are turned away from the camera with their eyes hidden from view. By refusing to show her subject's eyes, Heim creates a [haunting atmosphere](https://www.trendhunter.com/trends/miror-collection) in her work that is subtle and unique. It is this emotive tone the photographer creates that makes these photos so memorable. The Michela Heim photography collection also employs a faded look that gives these photos a touch of nostalgia for a time that once was. Michela Heim is an art and photography student in Oslo, Norway and can be found on Flickr. These photos are only a snippet of what can be found in her outstanding portfolio. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Eyes-covered Photography:** Disruptive innovation opportunities include developing new editing software to enhance this emotive tone or creating new ways to incorporate this trend into advertising campaigns. - **Subtle Atmosphere Creation:** Disruptive innovation opportunities include exploring the use of Heim's techniques in other mediums such as film or video games. - **Nostalgia Infusion:** Disruptive innovation opportunities include using this trend to create unique visual branding strategies or developing products that tap into consumers' feelings of nostalgia. ### Who This Affects Most - **Photography:** New editing software or camera technology can be developed to incorporate Michela Heim's innovative techniques and create new forms of art or advertising. - **Film:** Michela Heim's techniques for creating a subtle and emotive atmosphere can be applied to film-making to create unique visuals and storytelling opportunities. - **Advertising:** By incorporating Michela Heim's techniques into advertising campaigns, companies can create a memorable and emotional connection with consumers, setting themselves apart from competitors. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Art-Inspired Streetwear Exhibits](https://www.trendhunter.com/trends/silent-echoes.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [Artful Custom Mirror Collections](https://www.trendhunter.com/trends/portraits-collection.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)