# Militant Futurism Apparel The Michal Mrzyglod 'Call of Duty' Lookbook Embodies Bold Utilitarianism By Jana Pijak | Published 2014-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michal-mrzyglod References: [fuckingyoung.es](http://fuckingyoung.es/michal-mrzyglod-call-duty-fw14-collection/) & [michalmrzyglod](http://michalmrzyglod.com/) Entitled "Call of Duty", the Michal Mrzyglod Fall/Winter 2014/2015 collection marries [militant silhouettes](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) with futuristic background imagery. This captivating and cinematic lookbook references various military themes like the [Royal Airforce](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27) uniform from WWII along with tweed textures that pay tribute to fashion icon Coco Chanel. Captured by photographer Duane Michals, this militant and deconstructed catalog is all about surprising its viewer. In addition to its pop culture inspirations from the past, the Michal Mrzyglod Fall/Winter 2014/2015 collection also features [futuristic elements](https://www.trendhunter.com/trends/the-future-is-not-set) that are tied in with its retro themes. The result is spectacular and unexpected. Standouts from this collection include its utilitarian, pastel separates that are showcased in a palette of light green and pink hues. The pieces are showcased alongside exaggerated leather jackets that are an update on classic army uniform pieces. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Utilitarian Fashion:** Disruptive innovation opportunity: Incorporate functional and practical elements into fashion designs for a modern and versatile look. - **Retro-futurism:** Disruptive innovation opportunity: Combine nostalgic elements with futuristic aesthetics to create a visually striking and unique style. - **Deconstructed Catalogs:** Disruptive innovation opportunity: Experiment with unconventional presentation and imagery to surprise and captivate viewers in marketing and advertising materials. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Explore new ways to blend military and futuristic influences with fashion to create bold and memorable collections. - **Photography:** Disruptive innovation opportunity: Embrace unconventional styles and techniques in fashion photography to create visually captivating and unexpected catalogs. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporate unexpected and disruptive elements into marketing campaigns to catch the attention and surprise the target audience. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md)