# Desolate Dreamtography Michal Giedrojc's 'Dreams' Catalogues the Creepier Side of Sleep By Marissa Brassfield | Published 2009-06-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/michal-giedrojc-dreams References: [behance.net](http://www.behance.net/Gallery/_Dreams_/249879) & [giedrojcmichal](http://www.giedrojcmichal.com/) This 'Dreams' photo set by Michal Giedrojc is beautiful, even if it is a bit creepy. Each image depicts a different dream, from an old man sitting in a field with a balloon to an empty [soccer goal](https://www.trendhunter.com/trends/scary-good) with a ball begging to be kicked. I'm suspecting that 'Dreams' is a collection of Michal Giedrojc's recurring dreams. What do you think? Check out some other [desolate dreamtography](https://www.trendhunter.com/trends/dreammuse) below. **Implications** - No longer satisfied with art that is just visually appealing, consumers are looking for intellectual stimulation as well. Designs that incorporate a deeper meaning into its aesthetic are attractive to customers who want to dig past a product that simply looks good. Companies could develop their designs with this intellectual side in mind to attract more buyers. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 44% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Deeper-meaning Designs:** Designs that incorporate a deeper meaning into their aesthetic are attractive to customers who want intellectual stimulation, presenting an opportunity for companies to create products that go beyond superficial aesthetics. - **Intellectual-driven Art:** Consumers are seeking art that not only visually appeals but also provides intellectual stimulation, opening up avenues for artists and creators to produce thought-provoking works. - **Meaningful Aesthetics:** People are increasingly drawn to art and design that carries a deeper significance, signaling a market opportunity for companies to develop products that offer both visual appeal and intellectual engagement. ### Who This Affects Most - **Art and Design:** The art and design industry can capitalize on the demand for deeper-meaning designs and intellectual-driven art by creating works that resonate with consumers seeking more than superficial aesthetics. - **Home Decor:** The home decor industry can tap into the trend of meaningful aesthetics to provide consumers with products that blend visual appeal with intellectual depth, offering unique and thought-provoking options for interior design. - **Apparel and Fashion:** The apparel and fashion industry has an opportunity to cater to consumers' desire for intellectual-driven art by incorporating deeper-meaning designs into clothing lines, creating wearable pieces that inspire and provoke thought. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [AI-Powered Glowing Dream Recorders](https://www.trendhunter.com/trends/dream-recorder.md) - [Wooden Light-Hearted Sculptures](https://www.trendhunter.com/trends/dream-sculpture.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [Dream-Adorned Mosaic Benches](https://www.trendhunter.com/trends/cosmologyscape.md)