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# Disturbing Daily Drawings
Michal Dziekan Portrays Today's Society in a Series of Illustrations

By Chalaine Mantha | Published 2011-01-06 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/michal-dziekan1
References: [shredesign](http://www.shredesign.com/artworks/disturbing-illustrations-michal-dziekan) & [michaldziekan.blogspot](http://michaldziekan.blogspot.com/)

Michal Dziekan has created some amazingly [disturbing illustrations](https://www.trendhunter.com/trends/garage-beer) that portray many everyday issues going on in today's society. Each image tells a unique story, often times representing cruelty and violence.

One of my favorites from Michal Dziekan's series tackles the issue of obesity, with people [eating cheeseburgers](https://www.trendhunter.com/trends/german-doner-kebab) out of a machine. Hailing from Warsaw, Poland, Michal Dziekan also works as a character designer and animator

**Implications** - With society so saturated with advertising, consumers have gradually become desensitized to attractive ads. They now read into advertisements that contain [shocking graphic imagery](https://www.trendhunter.com/trends/light-into-darkness) or humorous text. Companies striving to attract a certain demographic should strategize a bold marketing campaign that will spark discussion.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 99% | Activity: 87% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Graphic Imagery Advertising:** Companies should consider advertising that contains shocking graphic imagery or humorous text to attract a certain demographic.
- **Satirical Illustrations:** Satirical illustrations and artwork that portray everyday issues in society can spark discussion and create buzz for a brand.
- **Bold Marketing Campaigns:** To break through the desensitization of consumers, companies should adopt bold marketing campaigns that stand out with unique storytelling and imagery.

### Who This Affects Most

- **Advertising:** Advertising agencies can explore the use of graphic imagery and satire to create more engaging and thought-provoking ads.
- **Marketing:** Marketers can adopt a bold approach to marketing campaigns with eye-catching imagery and storytelling to break through consumer desensitization.
- **Art and Design:** Even within the art and design industry, there is a trend towards using satire and controversial imagery to spark conversation and make a statement.

## Related on Trend Hunter

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