# Canine Revenge Toys Michael Vick Dog Chew Toy Raises Animal Abuse Awareness By Katie Cordrey | Published 2010-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/michael-vick-dog-chew References: [officialvickdogchewtoy](http://www.officialvickdogchewtoy.com/) & [blogs.miaminewtimes](http://blogs.miaminewtimes.com/riptide/2009/07/dolphins_pass_on_michael_vick.php) The Michael Vick Dog Chew Toy is a canine plaything in the likeness of Michael Vick, the football quarterback who was convicted of running a dog-fighting operation. As it turns out, most of Vick's 50 pit bulls were [saved](http://www.washingtonpost.com/wp-dyn/content/story/2008/07/06/ST2008070602429.html), but some felt that the matter of animal abuse needed a little more attention. Enter the Michael Vick Dog Chew Toy. The toy has been produced with Vick in different outfits. It sells for $9.95 and a portion of profits are donated to [canine charity causes](https://www.trendhunter.com/trends/curated-dog-toys). The Michael Vick Dog Chew Toy also gives dog owners a little 'payback' satisfaction. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 7% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Animal Abuse Awareness:** Disruptive innovation opportunity: Develop innovative products or initiatives that raise awareness about animal abuse and support charities. - **Controversial Celebrity Merchandise:** Disruptive innovation opportunity: Create unique and attention-grabbing merchandise based on controversial public figures or events. - **Interactive Dog Toys:** Disruptive innovation opportunity: Design interactive toys for dogs that engage their owners and provide entertainment for both. ### Industries Being Reshaped - **Pet Products:** Disruptive innovation opportunity: Introduce innovative pet products that address social issues and contribute to charitable causes. - **Merchandise and Licensing:** Disruptive innovation opportunity: Explore the market for controversial celebrity merchandise and licensing opportunities. - **Toy Manufacturing:** Disruptive innovation opportunity: Develop interactive and engaging toys for pets, targeting the growing market of pet owners. ## Related on Trend Hunter - [Expert-Informed Dog Toys](https://www.trendhunter.com/trends/chew-toy1.md) - [Dental Health Dog Toys](https://www.trendhunter.com/trends/woof-bite-n-brush.md) - [Pet Toy QSR Meals](https://www.trendhunter.com/trends/happy-doggy.md) - [Geometric Designer Dog Toys](https://www.trendhunter.com/trends/sphericon-dog-chew-toy.md) - [Aesthetic-Driven Dog Toys](https://www.trendhunter.com/trends/karim-rashid-for-ubbi.md) - [Festive Dog Toys](https://www.trendhunter.com/trends/festive-dog-toys.md) - [Plant-Powered Dog Chews](https://www.trendhunter.com/trends/honestchew.md) - [Cosmetics-Themed Dog Toys](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy.md) - [Lamb-Inspired Dog-Centric Plush Toys](https://www.trendhunter.com/trends/lamb-chop.md)