# Bleak Barren Field Editorials The Michael Thompson W March Photo Shoot is Minimalist Chic By Leslie Chen | Published 2013-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/michael-thompson-w-march References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/02/clean-living-by-michael-thompson-for-w-march-2013-editorial.html) & [wmagazine](http://www.wmagazine.com/) Entitled 'Clean Living,' this Michael Thompson W March editorial is the epitome of simple and clean beauty. Shot in black and white by photographer Michael Thompson with styling done by Marie Amélie Sauvé, the photo shoot features models Maria Bradley, Marte Mei Van Haaster, Kremi Otashliyska and Ondria Hardin as they pose in a barren field against the backdrop of trees and fences. The overall feel of the spread is very minimalist; the models wear little black (or white) dresses and the occassional blazer. Sometimes dressing up doesn't have to mean going all out. Check out the Michael Thompson W March shoot to see how dressing down can look more sophisticated than even the most glamorous gown. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 91% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Fashion:** There is a disruptive innovation opportunity in sustainable and eco-friendly minimalist fashion approaches. - **Back-to-basics Photography:** There is a disruptive innovation opportunity in focusing on basic black and white photography techniques and natural outdoor locations. - **Clean Beauty:** There is a disruptive innovation opportunity in developing affordable, clean beauty products that promote natural and simple looks. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on this trend by promoting sustainable and eco-friendly fashion while still maintaining a sophisticated minimalistic approach. - **Photography:** The photography industry can innovate by promoting back-to-basics photography techniques and natural outdoor locations for photo shoots. - **Beauty:** The beauty industry can capitalize on this trend by developing clean and affordable beauty products that promote natural and simple looks. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md)