# Race Car Architecture Michael Schumacher World Champion Tower in Abu Dhbai By Going Like Sixty | Published 2008-10-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/michael-schumacher-abu-dhbai References: [ibtimes](http://www.ibtimes.com/prnews/20081007/michael-schumacher-to.htm) Michael Schumacher is a living legend, known around the world for his Formula 1 racing skills. The Michael Schumacher World Champion Tower will be built in Abu Dhabi. The tower will be in the central business district of Al Reem Island. There will be [seven Michael Schumacher towers](https://www.trendhunter.com/trends/chelsea-football-club), one to honor every [Formula 1 World Championship](https://www.trendhunter.com/trends/louis-vuitton-and-formula-1) he has won. **Implications** - The towers will be created by Marasi and PNYG. The [International Business Times](https://www.trendhunter.com/trends/endangered-species-series) have stated that the idea is to make the towers have the same "qualities and values that made Michael Schumacher so successful as a racing driver.” The completion of the towers is sure to look amazing. Michael Schumacher must feel honored to have seven buildings built in his name! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Architecture:** The trend of constructing buildings in honor of famous individuals presenting opportunities for more celebrity-driven architecture. - **Branded Real Estate:** The growing trend of naming buildings and developments after brands or iconic individuals presents opportunities for more branded real estate projects. - **Motorsports-themed Architecture:** Motorsports-themed architecture could be an emerging trend following the announcement of the Michael Schumacher World Champion Towers in Abu Dhabi. ### Where This Applies - **Real Estate:** Real estate developers can leverage the trend of branded buildings to create more unique and attractive properties. - **Architecture:** Architects can capitalize on the trend of celebrity-driven architecture to create more distinctive and attention-grabbing buildings. - **Motorsports:** The announcement of the Michael Schumacher World Champion Towers presents opportunities for more motorsports-related projects and collaborations in architecture and design. ## Related on Trend Hunter - [Sports Car-Themed Arenas](https://www.trendhunter.com/trends/ferrari-world-yas-island.md) - [Trackside Holiday Home Developments](https://www.trendhunter.com/trends/escapade-silverstone.md) - [Stacked Concrete Memorial Concepts](https://www.trendhunter.com/trends/qatar-world-cup-memorial.md) - [Auto-Brand Residential Towers](https://www.trendhunter.com/trends/porsche-design-tower-bangkok.md) - [Electric Vehicle-Inspired Racing Trophies](https://www.trendhunter.com/trends/formula-e-trophy.md) - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Rare Champion-Backed Superbikes](https://www.trendhunter.com/trends/verge-motorcycles.md) - [Motorsport-Inspired Hotel Suites](https://www.trendhunter.com/trends/stay-like-mclaren.md) - [Race Car-Inspired Dynamic Sculptures](https://www.trendhunter.com/trends/gerry-judah-1.md)